BW0037 NOV 17,2000 4:59 PACIFIC 07:59 EASTERN
( BW)(CA-FROST) Discover How Frost & Sullivan, Palm, Cisco, Microsoft
& Dow Corning Expand Their Products & Services by Including a Complete
Customer Relationship Management Strategy Into Their Business Strategy
Business Editors and High-Tech Writers
NEW YORK--(BUSINESS WIRE)--Nov. 17, 2000--In the future of
business, customer service will no longer be seen as a chore for
companies.
Today's service platforms are quickly becoming the competitive
advantage that separates you from your competitors. Executives are
discovering that superior customer relationships increase business. As
more and more companies find new ways to keep prices and costs down, a
customer-centric strategy will become the differential advantage that
makes you stand out among the rest. No longer a simple software
application, today's Customer Relationship Management (CRM) strategies
are a business model unto themselves, providing companies with the
tools they need to grow sales.
Frost & Sullivan Inc. has seen that building customer
relationships has brought about innovation both internally within the
organization and externally to the customers. To examine the power of
Customer Relationship Management, on January 21st - 25th, 2001, the
industry's top practitioners and strategists will gather at The Hilton
Scottsdale Resort & Villa in Scottsdale, Ariz., for Frost &
Sullivan's Second Annual Customer Relationship Management Conference &
Exhibition: http://www.frost.com/conferences/CRM.
Explaining how CRM has increased their business, companies such as
Microsoft, Cisco, Dow Corning and Palm among others will showcase how
an intensive CRM strategy can revolutionize your sales and marketing
functions. Using real-world case studies, panel discussions and
in-depth analysis, attendees will learn how CRM can benefit their
organization and drive sales.
The focus of this year's event is to promote the CRM revolution. A
comprehensive CRM initiative stretches across the entire organization,
from product development and research to sales and business
development. It requires a drive for reinvention, streamlining your
organization's premier qualities and strengthening your weaknesses.
Karthik Krishnamurthy, Manager of Customer Care and E-Commerce for
Cisco Systems will explain how implementing customer-centric business
strategies has allowed his organization to acquire majority stakes in
market share in nearly every sector they enter. In his Keynote
Presentation: "Building A Customer Centric Organization," Mr.
Krishnamurthy will showcase how to distribute accountability,
recognize the need for industry recognition and empower points of
contact for successful CRM practices.
CRM strategies require complete audits of current organizational
practices. Jerry Moe, Global CRM Manager for Dow Corning, will expose
how companies must re-evaluate their customers, their needs and how
their organizations currently handle their business relationships.
Complete access to customer information is a vital part of a
complete CRM adoption. Julie Pederson, Strategic Marketing Programs
Manager for Palm, explains how an evolved sales force automation
platform allows your sales team unparalleled customer information and
support capabilities. Attendees will discover that the future of CRM
will allow your organization to always be able to know your customers'
habits, needs and wants at all times.
As the global markets become more and more complex, the same rules
still apply...give your customers what they want and they will come.
At Frost & Sullivan's Second Annual Customer Relationship Management
Conference & Exhibition, attendees will learn that CRM opens new doors
to remain competitive.
Who Should Attend:
|
-- | CEOs, Presidents, & Directors
|
-- | Business Development Professionals
|
-- | Strategic Planning Professionals
|
-- | Global Sales Management
|
-- | Marketing Management
|
-- | Product Management
|
-- | Information Management Professionals
|
-- | CRM practitioners
|
-- | Market Research Management
|
-- | Industry Consultants
|
For a full conference brochure please visit
http://www.frost.com/conferences/CRM
Registration:
Bruce Hirsch, 212/652-2749, cfsales@frost.com
Online Registration:
http://www.frost.com/conferences/CRM
Sponsorship/Exhibition:
Gary Robbins, 212/652-2749, grobbins@frost.com
Press Passes, Media Inquiries:
Erika Brown, 212/652-2705, ebrown@frost.com
Frost & Sullivan
90 West Street
Suite 1301
New York, NY 10006
(T) 212/964-7000
(F) 212/619-0831
(E) cfsales@frost.com
(Web) http://www.frost.com/conferences
--30--sw/sa*
CONTACT: Frost & Sullivan
Erika Brown, 212/652-2705
ebrown@frost.com
KEYWORD: NEW YORK ARIZONA
INDUSTRY KEYWORD: RETAIL INTERNET ADVERTISING/MARKETING
CONSUMER/HOUSEHOLD COMPUTERS/ELECTRONICS MARKETING AGREEMENTS