Preconfigured Analytical Applications Dramatically Increase Benefits For mySAP™ Business Intelligence Customers

New Key Features Provided With the mySAP Business Intelligence Solution Are Completely Integrated With Existing Operational Systems

HAMBURG, Germany - Nov. 28, 2000 - Today at the SAP™ Business Intelligence and Enterprise Portal Conference, SAP AG (NYSE ADR: SAP), the world's leading provider of collaborative e-business software solutions, announced significant enhancements to the mySAP™ Business Intelligence e-business solution through a broad range of analytical applications.

New key features of mySAP Business Intelligence are delivered with analytical functions that are completely integrated with existing operational systems of the mySAP.com™ e-business platform, as well as with third-party applications. Exchanging information and analytical data in a closed loop leads to direct optimization of the operational processes, which results in more efficient business processes, an optimized supply chain, and a completely trackable and improved way of collaboration between business partners.

New Analytical Functions Within mySAP Business Intelligence

Analytical applications within mySAP Business Intelligence not only integrate business processes and depict predefined closed-loop business scenarios, they also offer predefined metrics to measure the effectiveness of business operations and allow companies to take immediate corrective action when necessary. Unique business area-based applications include the following:

• Customer Relationship Analytics, to measure and optimize customer relationships including campaign management, market exploration and customer retention analysis. e-commerce analysis provides customers with a personalized experience over the Internet.
• Enterprise Analytics, to measure and optimize an organization's performance with respect to financial, human resources and product life-cycle management. In the area of Strategic Enterprise Management, Enterprise Analytics comprise planning and simulation tools for enterprise applications such as the balanced scorecard. SAP is the first provider of ready-to-use balanced scorecard templates and strategy maps that have been developed in cooperation with the Balanced Scorecard Collaborative Inc.
• Supply Chain Analytics, which include applications such as supplier evaluation, spend optimization, demand aggregation, strategic sourcing, inventory analysis and manufacturing analysis.
• Marketplace Analytics, to give the provider insight about usage of marketplace offerings through bidding, auctioning and traffic analysis. Demand aggregation allows for the reduction of procurement costs for collaborating buyers.

mySAP Business Intelligence also allows users to analyze which revenue streams per customer came through which channels - such as e-commerce, marketplaces or traditional sales - to considerably optimize the mixture of those channels in the business strategy.

About SAP

SAP is the world's leading provider of collaborative e-business software solutions. Through the mySAP.com platform, people in businesses around the globe are improving relationships with customers and partners, streamlining operations, and achieving significant efficiencies throughout their supply chains. Today, more than 13,000 companies in over 100 countries run more than 30,000 installations of SAP software. With subsidiaries in over 50 countries, the company is listed on several exchanges including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com)