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| -- | Powerful Campaign Management. Siebel Marketing 2000.3 supports
fully automated, multistage and event-triggered marketing
campaigns, allowing companies to deliver personalized
marketing programs based on real-time customer behavior. For
example, a multistage marketing program could be set up to
present a personalized Web promotion and then, depending on
the customer response, trigger either a follow-up telesales
offer or a thank-you email. By leveraging Siebel Systems'
powerful workflow engine, the entire marketing program, from
the initial customer segmentation, through communication of
the promotion, to response collection and analysis, is
performed automatically. Marketers simply design the flow of a
marketing program using an easy-to-use, drag-and-drop user
interface. This significantly reduces the time and cost
associated with executing complex marketing campaigns.
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| -- | Sophisticated Segmentation. With Siebel Marketing's enhanced
segmentation capabilities, organizations can target customers
based on rich profile information from Siebel eBusiness
Applications and external data sources. Users have unlimited
flexibility in defining precisely targeted customer segments
using integrated analytics, calculated mathematical scores,
ratios, and formulas. Powered by a proven, high-performance
application server, Siebel Marketing quickly translates
terabytes of data into highly targeted customer segments.
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| -- | First Prebuilt eBusiness Data Warehouse. The Siebel eBusiness
Data Warehouse is an expanded data repository that unifies all
customer, sales, marketing, service, and product data,
enabling organizations to create a complete view of customer
relationships across all channels. An out-of-the-box solution,
the Siebel eBusiness Data Warehouse combines data from Siebel
eBusiness Applications, operational systems, and enterprise
data warehouses, eliminating the need for costly,
time-consuming custom data warehouse development.
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| -- | New Prepackaged Interfaces. Siebel eBusiness 2000.3 introduces
a set of prebuilt extractors that seamlessly integrate data
from ERP, legacy and eCommerce applications with the Siebel
eBusiness Data Warehouse. Available today are the Siebel
Extractor for SAP(TM) R/3(R) and the Siebel Extractor for
PeopleSoft ERP. Additional extractors for Broadvision and
Ariba will be available in subsequent releases.
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| -- | Broader Range of Out-of-the-Box and Ad-Hoc Analyses. Siebel
eBusiness 2000.3 supports a broader range of analyses for
strategic insight into eBusiness operations and customer
behavior. More than 300 prebuilt charts and graphs provide
analyses of customers, eCommerce activities, sales, marketing,
service, and product performance. In addition, business users
can easily customize or create their own analyses through a
drag-and-drop ad-hoc query and reporting tool. Using the rich
analytic capabilities in Siebel eBusiness 2000.3,
organizations can optimize their marketing campaigns, improve
sales and service effectiveness and maximize customer lifetime
value.
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