BW0225  DEC 04,2000       6:03 PACIFIC      09:03 EASTERN

( BW)(IL-SPSS)(SPSS) SPSS Launches Corporate Donation Campaign; Campaign Will Bring Together Businesses and Universities to Help Prepare Students for Tomorrow's Business World

    Business Editors

    CHICAGO--(BUSINESS WIRE)--Dec. 4, 2000--Recognizing the need to equip the decision makers of tomorrow with the data mining skills they need to succeed, SPSS Inc. (Nasdaq:SPSS) today launched its new Corporate Donation Campaign. The campaign brings together corporations and universities to ensure that essential data mining and analytical tools and training are available to today's business students.
    "The benefits of the Corporate Donation Campaign for both businesses and educational institutions are clear," said Dr. Stephen J. Greenberg, SPSS public sector vice president for strategic planning. "Colleges and universities can obtain the data mining software and hands-on training they need to ensure that their students are fully prepared for tomorrow's business world. Because of this preparation, donors will realize a direct benefit: a better trained pool of graduates from which to hire."
    Corporations can participate in the campaign as Gold, Silver or Bronze donors, depending on the size of their gift. Donations will be used to provide local colleges or universities with licenses for Clementine, SPSS' data mining workbench, which is currently included in the curricula of schools such as Loyola University Chicago and California State University, Chico. Licenses will be valid for three years, after which a school can renew at the educational institution rate. The number of licenses will depend on the level of a corporation's participation.
    Also included are courses to "train the trainer." Corporations may make additional donations to cover supplementary licenses or training as needed by their partner college. Corporations or universities interested in learning more about SPSS Inc.'s Corporate Donation Campaign can visit or call Dr. Greenberg at 1-800-543-2185, extension 3151.

About Clementine

Clementine, SPSS' enterprise-strength data mining solution, helps businesses improve the profitability of customer relationships through the in-depth understanding of data. Organizations use the insight gained from Clementine to retain profitable customers, identify cross-selling opportunities, attract new customers, detect fraud, reduce risk and improve government service delivery. Clementine can help e-businesses better understand their customers' online behavior and, as a result, improve Web site design, increase e-store sales and deliver online services more effectively.
    Clementine combines two valuable assets--data and business knowledge--to create powerful predictive models which answer real business questions such as "What customers are in danger of leaving?" or "Who is a safe credit risk?" At each point of the data mining process, Clementine's visual interface invites users' specific business expertise. Clementine's many modeling techniques, such as prediction, classification, segmentation and association detection, lead to the most powerful, accurate model or combination of models, producing superior results. Once models are created, Clementine Solution Publisher enables their delivery enterprise-wide to decision makers or a database.
    Clementine was the first data mining workbench aimed at business users and is consistently acknowledged by users and analysts as the leading visual rapid modeling environment for data mining. Clementine has established a leading position in the data mining market and is used in a wide range of industries including e-commerce, telecommunications, finance, retail, health care, government and higher education. More than 500 organizations worldwide use Clementine including British Telecommunications, Unilever, Provident Financial, Raydium and e-Dialog.

About SPSS Inc.

SPSS Inc. enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.
    Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Softletter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit
    SPSS Information is Available On the World Wide Web Through The SPSS Press Center at:


             Susan Kalell or Matthew Martin, 800/525-4980