BURLINGAME, Calif. – August 13, 2001 – Active Decisions, Inc., a leading provider of Web-based eCRM decision-support applications, today announced that Yahoo!® Shopping (http://shopping.yahoo.com) will use Active Decisions automated sales assistant technology and product data to help consumers find the right appliance and home & garden products on the Yahoo! Shopping site. Yahoo! Shopping, recently ranked the No. 1 portal shopping destination on the Web (Nielsen//NetRatings, May 2001), will utilize two products from the Active Decisions sales assistance product line, Active Product Spex™ and Active Buyer’s Guide™, one of the Web’s leading product recommendation engines.

"We are excited to be working with Yahoo! Shopping to deliver a personalized shopping experience that makes it easier for consumers to pinpoint the products that best meet their needs," said Daniel Greenberg, vice president of marketing for Active Decisions. "When customers can quickly and confidently find the products they need, sales go up, product returns and customer support go down, and the return-on-investment for the company increases significantly."

"With more than 10,000 merchants featured on Yahoo! Shopping, Active Buyer’s Guide and Active Product Spex will help our consumers comparison shop for products in the household appliances and home and garden products category," commented Richard Rogowski, senior producer, Yahoo! Shopping. "Enhancing Yahoo! Shopping with Active’s recommendation technology and comprehensive product data ensures that we are providing shoppers with all the pertinent information available in a user-friendly format that helps them find items that best meet their needs."

Named a "Hot 100"' company by Upside Magazine, more than 80 Fortune 500 companies, leading portals, and ecommerce sites use Active Decisions technology to generate sales and to make critical marketing decisions. Active Decisions customers include Amazon, Best Buy Co., eBay, E*TRADE, Ford Motor Company, goodguys.com, Hewlett Packard, Intel, Lycos, mySimon, Palm, Sony Electronics, and Yahoo!. Founded in 1997, Active Decisions (formerly Active Research) is based in Burlingame, Calif. and on the Web at www.ActiveDecisions.com and www.ActiveBuyersGuide.com.