ACNielsen Introduces Next Generation in
Pricing Software; Expanded PRICEMAN Program Provides Additional Power,
NEW ORLEANS--Feb. 19, 2001--ACNielsen U.S., an
operating unit of ACNielsen, today announced during the FMI
Marketechnics convention the release of PRICEMAN(TM) 3.0, a
significantly enhanced version of its already industry leading
strategic pricing software.
The newest version of PRICEMAN, which helps retailers manage their
many product pricing decisions, includes over 30 upgrades. New
features include a true 32-bit Windows-based environment and the
flexibility to use PRICEMAN as a stand-alone product or to network it
on a client's server.
"ACNielsen has always offered the best pricing software solution,"
said Michael Nicholson, director of pricing for Phar-Mor, Inc., a
drugstore chain. "The company did an excellent job of understanding
our needs and then translating that understanding into an even better
version of PRICEMAN. I'm very excited about the software's new
Other PRICEMAN upgrades include 20 viewable pricing zones--up from
six in the previous version. This allows users to make pricing
decisions based on a comparison to many more competitive stores
covering a wider geography. The new product's rule-based pricing
models also give users more power. For example, clients can write
rules into the program to set prices that are within a certain amount
of a competitor's prices but never below the client's product costs.
With the upgraded version of PRICEMAN, reports can now be
automatically exported into an Excel format as well.
"ACNielsen has worked hard to make PRICEMAN the industry
standard," said Gary Ritzert, vice president of retail consulting for
ACNielsen. "We're very proud of this new version. We've worked closely
with our many PRICEMAN clients to create what is truly the most
powerful and user-friendly pricing software available to the consumer
packaged goods industry."
PRICEMAN is endorsed by the Professional Pricing Society. Version
3.0 is available now.
ACNielsen, a company of VNU N.V., is the world's leading market
research firm, offering measurement and analysis of marketplace
dynamics, consumer attitudes and behavior and new and traditional
media in more than 100 countries. Clients include leading consumer
product manufacturers and retailers, service firms, media and
entertainment companies and the Internet community.
Note to editors: Look for this press release and other ACNielsen
news on the Internet at acnielsen.com/news/us.
Matt Bell, 847/605-5686