Microsoft Selects Sagent to Help Develop a Comprehensive Database to Personalize Marketing Campaigns MOUNTAIN VIEW, Calif.----Jan. 18, 2001-- Sagent Software to Enable Microsoft to Tailor Marketing Campaigns to Meet Customer's Specific Products and Services Interests and Needs Sagent (Nasdaq:SGNT), a leading provider of Real-time e-Business Intelligence solutions, today announced that Microsoft (Nasdaq:MSFT), the worldwide leader in software, services and Internet technologies for personal and business computing, has selected Sagent to help it build an internal marketing database to better serve its diverse customers. Microsoft will use Sagent's software capabilities to manage, maintain and fulfill a large database containing more than 190 million records from within Microsoft SQL Server 2000. Through the use of Sagent's software, these records will be easily cleansed and profiled so that information and offers relating to Microsoft products and services are sent to those customers that are most likely interested in those specific products and services. In addition, the knowledge harvested from the database will give Microsoft a better understanding of customer needs and a quicker assessment of market trends. Microsoft selected Sagent because of Sagent's known reputation in this area, the flexible configuration of the products and support for rapid implementation. The project began last month and is scheduled for completion by the end of Q1 2001. About Microsoft Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software--any time, any place, and on any device. About Sagent Sagent (Nasdaq:SGNT) powers more than 1,300 customer-driven organizations worldwide with an open, scalable analytic solution that addresses the development, production and ongoing management of a company's business data. Sagent allows businesses to collect and analyze customer and operational data from existing systems and to incorporate the most current geographic, business-to-business and demographic information in real time via the Web to create precise one-to-one marketing campaigns, identify profitable sales opportunities, and improve operational efficiencies. Sagent enables such market leaders as AT&T, GE Capital, Sony, Pfizer and Siemens to win, retain and grow customers. Sagent retains strategic relationships with partners such as Advent, Commerce One, IBM, Interpath, Microsoft and SAIC. Sagent is headquartered in Mountain View, Calif. More information about Sagent and its products and services is available at http://www.sagent.com. Sagent is a registered trademark of Sagent Technology Inc. All other trademarks are the property of their respective owners. Safe Harbor The foregoing paragraphs include forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements involve risks and uncertainties. For such statements, each company claims the protection of the safe harbor for forward-looking statements under the Private Securities Litigation Reform Act of 1995. Factors that could cause actual results to differ from those contained in the forward-looking statements include, among others, the ability of the parties to attract and retain a broad range of purchasers, suppliers and trading partners, the parties' ability to successfully deliver a joint solution to customers, the anticipation of the growth of certain market segments, the positioning of the parties' products in those segments, the competitive environment in the software industry, dependence on other products, changes to operating systems and product strategy by vendors of operating systems, and the importance of new products. For a discussion of these and other risk factors that could affect the parties' businesses, see "Risk Factors" in each party's filings with the Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 1999, and its quarterly report on Form 10-Q for the quarter ended December 31, 2000. DISCLAIMER: Sagent is committed to self-regulatory regimes and fully supports fair, ethical and appropriate uses of information. Sagent is not responsible for how any of its customers are handling the information or distributing it to outside parties.