Installed e-Business Applications Causing Content
Management Crisis; Organizations Turn to Enterprise Content Management
-ECM- Solutions, Reports AIIM International
SILVER SPRING, Md.--March 12, 2001--
As Content Management Crisis Escalates, ECM Solutions
Rapidly Becoming Top Priority in 2001 - Leading
Vendors See Enormous Demand, Sales Growth
AIIM International, the Enterprise Content Management industry
association connecting users and suppliers of e-business technologies
and services, today announced that the Enterprise Content Management
(ECM) market is gaining momentum behind vendors pressured by customer
demand to solve rising enterprise-wide content management issues.
Many well known and newer, up-and-coming vendors, are classifying
themselves within the ECM space, including: Eastman Kodak Company,
FileNET, IBM, Interwoven, Open Text, SER, and Unisys.
Defined as the creation, capture, delivery, customization, and
management of content across an enterprise, ECM is the "glue" between
front- and back-end applications.
Organizations are faced with a content "crisis" as vast amounts of
unstructured and often unmanaged information enter and leave
organizations in a variety of formats, including: text, Web HTML/XML
pages, graphics, e-mail, video, and audio clips. ECM Technologies
| -- ||Web Content Management
| -- ||Document /Image Management
| -- ||Forms Processing & Recognition Business Process Management
| -- ||eProcess Management
| -- ||Enterprise Portals
| -- ||Knowledge Management -Business Intelligence
| -- ||Data Warehousing/Data Mining
| -- ||Content on Mobile Appliances
| -- ||Preservation
| -- ||Storage
"Propelled by productivity and efficiency considerations, ECM is
touching every facet of business today," said Candy Obourn, president,
Document Imaging division, Eastman Kodak Company. "This is helping to
drive market demand for our capture and digital preservation product
lines, which are critical enablers for the front and back ends of any
strategic ECM system."
"A successful eBusiness strategy must begin with a solid eProcess
and Content management platform that enables large organizations to
update and distribute information globally and immediately to all
members of their commerce chain," said Martyn Christian, senior vice
president, worldwide applications and corporate marketing, FileNET.
"In the past two years, we've seen more enterprises worldwide
selecting solutions such as FileNET's Panagon eProcess Services and
Web Content Management platform to externalize their business
processes. Companies are increasingly viewing these systems as a key
investment in their future success."
"Simply put, Enterprise Content Management is viewed as the heart
of e-business," said Marcel van Hulle, Director, Worldwide Content
Management Sales, IBM. "Why? Because you want your customers and
employees to have seamless access to your company, and this requires
managing all types of content and delivering it in a personalized way.
IBM accomplishes this with tight integration between IBM Content
Manager and the WebSphere ebusiness platform with partners' Web
authoring tools. With an IBM infrastructure, the same content in CRM
or ERP business applications can be delivered to websites for the most
up-to-date accurate information, without the need for multiple copies.
This is enterprise content management for successful e-business
"Content management software is a top IT spending priority for
2001 because companies realize improving productivity within the
global enterprise, helps companies save time and resources," said Joe
Ruck, senior vice president, marketing, Interwoven. "ECM is the
recognition that timely and relevant content, whether it be graphics,
video or any other form, is why people come to a Web site and why they
return. The Web is now much more than documents on a site and
deploying a content management system is a strategic priority."
"Collaboration and management of content across organizational
supply chains are essential components of developing effective
e-business strategies. Open Text is well-positioned to provide robust
ECM solutions that will further extend the development and growth of
an organization," said Andrew Pery, Vice President of Global
Marketing, Open Text. "By leveraging the ubiquity of the Internet,
Livelink(R) enables enterprises to manage interactions with their
partner and component manufacturers, directly from their browsers,
desktops and wireless devices, thereby fully leveraging their
intellectual assets for competitive advantage."
"When you consider that, today, more than 90 percent of the
world's data is in unstructured formats, it is understandable that
enterprises are under intense pressure to organize and convert this
information into human-usable knowledge," said Steve Pendleton, SER
Solutions senior vice president, sales and marketing. "True automation
of this labor-intensive process requires the creation of "smart" ECM
technology that emulates human intuition. SER Solutions' SERdistiller
- an information extraction solution that utilizes neutral networking
technology to truly automate the classification of unstructured data
for improved productivity and customer service - is leading the
"smart" technology revolution."
"If content management seems like an all-encompassing term, that's
because it is," said Bruce Hook, program manager for Unisys Business
Process Solutions. "Business processes at their core are based upon
and built around content. In addition, the growth of the Web and
e-business have not only increased the volume of content
exponentially, but dramatically broadened and deepened the management
issues surrounding content because there are so many new and different
types of content to contend with."
"Managing content is on the short list of initiatives that many
organizations have been wrestling with over the last few years," said
John Mancini, president of AIIM International. "Last year, we
recognized the need to develop an all-inclusive market term for
creating, capturing, delivering, customizing, and managing
enterprise-wide content management. ECM is now the standard phrase
used by many vendors to describe their solution offerings."
About AIIM International
AIIM International is the global industry association connecting
the users and suppliers of e-Business technologies and services. AIIM
International represents the specific area of Enterprise Content
Management (ECM) within e-Business - the technologies used to create,
capture, customize, deliver, and manage enterprise content to support
business processes. These technologies are key enablers of e-Business
and include: content/document management, business process management,
enterprise portals, knowledge management, image management, data
warehousing, and data mining.
A neutral and unbiased source of information, AIIM International
produces educational, solution-oriented events and conferences,
provides up-to-the-minute industry information through publications
and its industry web portal, and is an ANSI/ISO-accredited standards
developer. Additional information about AIIM is available on the Web
To learn more about ECM attend AIIM 2001 - April 30 - May 3 at the
Jacob Javits Convention Center in New York, NY, USA. For more
information call 301/587-8202 or visit www.aiim.org.
CONTACT: AIIM International
Meg Goldberg, 301/587-8202
O'Keeffe & Company, Inc.
Evan Weisel, 703/883-9000 x106