Press Release

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Ed Terino
Senior Vice President and CFO
Applix, Inc.
508-870-0300 ext. 396
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Laura Hindermann
Account Supervisor
Miller/Shandwick Technologies

BP Expands Existing Applix Relationship with Additional Million-Dollar Contract

BP Rolls Out Applix iPlanning to its Global Exploration and Production Operation

March 13, 2001

Westboro, MA, March 13, 2001 - Applix, Inc. (NASDAQ:APLX), a global provider of customer analytics and business planning software, announced today that it has secured an additional contract with BP to implement Applix iPlanning analytics and business forecasting solutions. Valued at more than one million U.S. dollars, the contract expands the existing relationship with BP to a global level.

The current project validates the success of BP Amoco's existing Applix iPlanning deployment for BP's U.S. "Deep Water" exploration project, announced on November 8, 2000. Leveraging Applix iPlanning's unparalleled capabilities to conduct real-time financial calculations of massive volumes of data, the new project expands Applix iPlanning's use to BP's entire upstream business unit across 300 users globally.

Key to BP's selection of Applix iPlanning for its customer analytics and business planning requirements is Applix iPlanning's ability to conduct complex calculations "on the fly" and perform "what if" analyses of multiple business scenarios.

About BP

BP is one of the world's largest oil, gas and petrochemical groups. Turnover in 2000 was in excess of $161 billion. The company's main activities are exploration and production of crude oil and natural gas; refining, marketing, supply and transportation; and manufacturing and marketing of petrochemicals. In addition, the company has a growing activity in gas and power and in solar power generation. Visit for more information.

"Applix is very appreciative of the opportunity to extend its relationship with BP," said Alan Goldsworthy, CEO and president, Applix. "Over the past year, we have helped BP streamline its forecasting processes and predict various business scenarios in order to optimize its business decision-making. We look forward to the continued relationship to support BP's business goals."

About Applix, Inc.

Applix, Inc. (NASDAQ:APLX) is a global provider of customer analytics and business planning software that rapidly transforms information into knowledge, enabling companies worldwide to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products - designed to adapt to companies' unique and competitive business processes - provide analysis, planning, measurement and response to changing customer requirements and business dynamics, all in real time. Applix is one of the world's only single source providers of CRM, customer analytics and business planning, making it a pioneer of Demand Chain Management. Headquartered in Westboro, MA, Applix maintains offices in eight countries and has more than 4,000 customers worldwide. For more information on Applix, please visit

Notes to Investors:

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K for the year ended December 31, 1999 for a list of factors as discussed under "Risk Factors". Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

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