Anderson Trucking Accelerates Ahead of its
Competitors on BroadVision
Powerful E-business Applications Enable Trucking Company to Offer the Widest Range of Personalized Information, Logistics and
E-business Services in the Industry
REDWOOD CITY, Calif. March 27, 2001--
BroadVision, Inc. (Nasdaq:BVSN), a leading supplier of
personalized e-business applications, today announced that Anderson
Trucking Services (ATS), the leader in providing flatbed and
specialized transportation in the United States, Mexico, Canada, the
Caribbean, and Europe, has gone live with a new online presence in
just 14 weeks, using a suite of e-business software applications from
BroadVision. Based on BroadVision One-To-One(R) Enterprise, ATS' new,
dynamic site offers customers, employees, and owner/operators the
widest range of personalized information, logistics and e-business
services in the trucking industry.
"BroadVision made it easy for us to quickly deploy a site that
offers all the features and functionality we need. It's an ideal
solution not only for Fortune 500 companies, but for large companies
like ours that want to build and operate a first-class site," said
Larry Weston, e-commerce manager of Anderson Trucking.
The Anderson Trucking Service site (http://my.ats-inc.com)
provides personalized information and services for drivers, employees
and customers, tailoring content based on each unique logon ID. The
most popular new feature on the site is Load Tracking, which allows
customers to track the location of their shipments by checking a page
that updates locations in real time with information from QUALCOMM GPS
devices in each truck. This feature assists customers in scheduling
the arrival of goods in order to meet just-in-time manufacturing
commitments. The Available Loads feature enables Anderson's 12,000
contracted partners (truck owner/operators) to check a web page --
updated every 10 minutes -- for loads available to be transported.
Using Available Loads, customers can get their loads delivered sooner,
and drivers can quickly and easily identify loads to transport.
The new site also allows ATS to use targeted marketing to
cost-effectively grow its business with existing customers. For
example, a customer who uses Anderson's flatbed transportation service
receives news and advertisements that pertain to that service.
ATS chose BroadVision for its extensive personalization
capabilities, and ability to provide all the functionality ATS needs
now with flexibility for future enhancements and expansion.
BroadVision's extensive Global 2000 customer base, position as a
leading supplier of e-business applications, and strong partner
relationships also were key factors that influenced Anderson's
decision.
ATS is already realizing substantial business benefits from the
BroadVision solution. The site is helping retain good drivers by
offering online settlement and providing easy access to tracking
information for relatives and others. It is also helping recruit new
drivers -- the company receives hundreds of online applications each
day. Services such as online quotes, Load Tracking, and Available
Loads make it easier and more efficient for the company's major
customers to do business with Anderson. These features also reduce
internal paperwork and speed transaction processing, thereby
increasing profitability. Anderson customers can make and adjust their
schedules based on dependable reports on locations and delivery times.
Accurate information delivered in real time to customers and drivers
makes Anderson a preferred transportation partner.
"Anderson Trucking is taking a proactive stance by deploying the
most comprehensive, dynamic site in the industry that delivers
valuable e-business functionality -- such as online, realtime load
tracking and load availability information -- even before customers
request it," said Bill Zujewksi, vice president of product management
for BroadVision, Inc. "BroadVision helped Anderson meet its objectives
quickly and effectively with a powerful set of applications that
delivered within their budget."
About Anderson Trucking
Founded in 1955, with headquarters in St. Cloud, Minnesota,
Anderson Trucking Service (ATS) is one of the top 50 transportation
companies in the U.S. and is the oldest privately held transportation
company still under original ownership. The company has a fleet of
over 1,000 tractors and 2,500 trailers, and delivers more than 100,000
loads each year to destinations in the United States, Mexico, Canada,
the Caribbean, and Europe. ATS replaced its previous static Web site
with a dynamic new site based on BroadVision technology, offering
customers, employees, and owner/operators the widest range of
personalized information, logistics and e-business services in the
industry.
About BroadVision
BroadVision (Nasdaq:BVSN, Neuer Markt:BDN) develops and delivers
an integrated suite of packaged applications for conducting e-commerce
interactions and transactions. Global enterprises and government
entities use these applications to sell, buy and exchange information
over the web and on wireless devices. The BroadVision e-commerce
application suite enables a corporation to become more competitive and
profitable by establishing and sustaining high-yield relationships
with customers, suppliers and employees. BroadVision services
professionals, supported by over 100 partner organizations worldwide,
transform these applications into business value for our customers
through consulting, education, and support services in more than 34
countries.
BroadVision -- founded in 1993, public since 1996 -- has over
1,100 customers and is a component stock of the Standard & Poor's 500
index. IDC ranks BroadVision as the world's leading provider of
e-commerce software applications (International Data Corp., E-Commerce
Software Applications Market Forecast and Analysis, 2000-2004).
BroadVision is headquartered in Redwood City, California and can be
reached at 650/261-5100 or info@broadvision.com.
Note to Editors: BroadVision, and BroadVision One-To-One are
registered trademarks or trademarks of BroadVision, Inc. in the United
States and other countries.
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CONTACT: BroadVision, Inc.
Sheryl Sanchez, 650/542-5883
sheryl.sanchez@broadvision.com
or
The Weber Group (for BroadVision)
Jennifer Chapman, 415/616-6166
jchapman@ca.webergroup.com
or
Anderson Trucking
Larry Weston, 320/255-7422
larrywe@ats-inc.com