New Online Tool From Ironmax; Automate and Customize Equipment Cost Evaluations

New Tool Helps Equipment Professionals Achieve More Accurate Ownership And Operating Costs

    LOUISVILLE, Ky. -- March 1, 2001 -- Ironmax, Inc., the construction equipment industry's leading provider of online information and productivity resources, announces the addition of a new component to its suite of Web-based tools. The Custom Cost Evaluator (CCE) compiles data and automates calculations so equipment managers can easily arrive at more accurate, detailed ownership and operating costs.

    The Custom Cost Evaluator offers a level of convenient, customized reporting never before available in the construction equipment industry. With this application, equipment managers can make adjustments to twenty-five cost factors and produce detailed reports of equipment costs. Automated online searches and computations make it easy to get exact results. Before, users could struggle for hours or even days to manually compile and compute results that were often error-prone and quickly outdated.

    "Tools like the Custom Cost Evaluator are changing the way construction equipment assets are managed," said Steven Paradis, founder and CEO of Ironmax, Inc. "Like our other Ironmax resources, this product quickly and easily gives equipment professionals the facts they need to make more informed decisions. No other tool delivers comprehensive, accurate results so quickly, and the impact on speed and productivity is unparalleled."
    The new product also helps companies improve profitability and cash flow by providing the critical information needed to better manage construction equipment. With this tool, users can:

-- Make more accurate cost estimates and projections for more realistic profit margins.
-- Project annual costs more accurately to maximize cash flow.
-- Compare equipment costs to make sure each unit is operating profitably.
-- Determine how in-house costs stack up against industry averages.
-- Account for hidden costs that should not be overlooked.
-- Make reasonable estimates when no records exist.

    Busy construction professionals can now find, access and leverage complicated information quickly and easily. The Custom Cost Evaluator performs automated searches of equipment manufactured over the past 20 years, and users can sort by equipment type, manufacturer, model and more. The extensive online databases give users instant access to frequently updated information on over 20,000 listings of construction equipment, and the "like model" search lets managers compare their costs to those of similar models. Reports can be customized for a variety of needs, including:

    -- Hourly ownership and overhaul expenses, including
    depreciation, overhead, cost of money, parts and labor

    -- Field repair and fuel expenses, including parts, labor, fuel
    or electricity, lubrication, tires and ground engaging

    -- Total hourly costs as well as subtotals for operating costs

    -- Economic life for specific machines

    To create custom costs and reports, the CCE extracts and combines data from the construction industry's most trusted information sources: Cost Reference Guide, Contractor's Equipment Cost Guide and Rental Rate Blue Book. These references, published by EquipmentWatch, a unit of Intertec Publishing, a PRIMEDIA Company, represent the most comprehensive and detailed printed listings of equipment ownership and operating costs.

    The new Custom Cost Evaluator is sold by subscription and with multiple seat licenses for large operations. For a free product demo, visit For more information or to subscribe to Ironmax services and products, call 877/873-6633 or 502/420-4813.

    About Ironmax, Inc.

    Louisville, Ky-based Ironmax, Inc. ( offers the most complete Internet marketplace for buyers, sellers and managers of construction equipment assets. Founded in 1999, the organization delivers up-to-date, decision-making information along with timesaving business services to help companies more effectively manage construction equipment assets. Ironmax customers conduct business faster and make better decisions through quicker access to accurate equipment pricing and resale values and to qualified buyers and sellers. Companies can access the unique Ironmax database of information products, including The Last Bid for auction results; the Green Guide for Construction Equipment and the Rental Rate Blue Book for equipment ownership and operating costs. Equipment quotes may be requested through the Ironmax online RFQ process. The company also markets the web-based Private Network, a customized service offered to select contractors, dealers and manufacturers. Ironmax investors include CMGI@Ventures, the venture capital arm of CMGI Inc., and PRIMEDIA, a targeted media company.


    CONTACT: Ironmax Inc., Louisville
             Joby Schubert, 502/420-4813