Retail Location Data Offerings At MapScape.com
Power Retail and Commercial Real Estate Decision-Making
ANDOVER, Mass.--March 20, 2001--MapScape.com(R)
by Tactician Corp., the customizable online market intelligence and
strategy resource, is now offering online access to location data on
Supermarkets, Mass Merchandisers, Department Stores, Club Stores, Drug
Stores, and Convenience Stores for competitive intelligence and market
planning by retailers and commercial real estate developers.
Updated on a monthly basis, the retail location data sets from
Trade Dimensions include accurate locations and data for in excess of
214,000 retail locations nationwide:
--SUPERMARKETS/OTHER GROCERY - 50,000+ Supermarket/Other Grocery
locations nationwide. Reports include: the distance of each
supermarket/grocery from your location/market; store name; address;
chain/independent status; owner/chain name; and store ACV (annual
sales).
--MASS MERCHANDISERS, DEPARTMENT, AND CLUB STORES - 25,200+ Mass
Merchandiser, Department, and Club store locations nationwide. Reports
include: the distance of each store from your location/market; store
name; address; and the owner/parent company.
--CHAIN DRUG STORES - 18,500+ Chain Drug store locations
nationwide. Reports include: the distance of each chain drug store
from your location/market; drug store name; address; and chain
affiliation.
--CONVENIENCE STORES - 120,300+ Convenience store locations
nationwide (includes chain/franchise and independent stores). Reports
include: the distance of each convenience store from your
location/market; convenience store name; address; chain/independent
status; and owner/chain name.
By adding these comprehensive retail data sets to an already
extensive collection of up-to-date data and powerful "One Click(SM)"
decision-making capability, Tactician further enhances MapScape.com's
position as the premiere Web site for developing easy-to-use,
market-specific initiatives. MapScape.com's existing data offerings
include:
Demographics (1,500+ updated and projected variables), Retail
Expenditure (400+ household categories), Daytime Population,
Disposable Income, Wealth, Assets and Debt, WeatherRisk(TM),
QuakeRisk(TM), Environmental Risk(TM), Climate, CrimeRisk(TM),
MOSAIC(TM) Lifestyles, TrafficMetrix(TM) Traffic Counts,
BusinessCounts(TM), and Bank Branches.
"Since 1969, Trade Dimensions has built and maintained the
industry-standard retail database and is continually recognized as the
leading provider of critical information about retail. MapScape.com
offers spatially-based, online access to these comprehensive and
highly precise retail location databases - information which is
essential for accurately understanding and evaluating today's rapidly
changing competitive environment within a retailer's trade areas and
across the markets in which it operates," notes Hal Clark, President
of Trade Dimensions.
Retail and commercial real estate executives use online access to
the Trade Dimension retail location data sets at MapScape.com to
better evaluate the competitive environment which exists in the local
markets in which they sell, market, promote, advertise, and deliver
their products and services. This results in more accurately targeted
marketing programs, more efficient allocation of media and advertising
expenditures, and more successful site and market
expansion/rationalization strategies.
"The retail location data sets from Trade Dimensions offer highly
accurate and current locations and attribute data across a range of
retail categories. These data offer a valuable perspective on any
geographic area, and represent an essential ingredient for assessing
the competitive environment in and around existing and/or prospective
locations and markets," adds R. Robert Reading, Executive Vice
President of Tactician Corp. "MapScape.com users are offered online
access to an additional source of high quality data to assist in
planning and executing site/market expansion studies, marketing
campaigns, and advertising initiatives."
The new Retail Location data sets enhance MapScape.com's position
as the most robust source for driving geographically-targeted business
strategies by combining comprehensive, precise data with the time- and
cost-saving features uniquely available at MapScape.com:
--"ONE-CLICK" MARKETING - Users interact with an easy-to-use,
Wizard-based interface, which guides them through sequences of steps,
automating entire marketing procedures.
--PERSONALLY AUTOMATED MARKETING INTELLIGENCE (PERSONAL AMI) -
Personalize MapScape.com's built-in Automated Marketing IntelligenceSM
(AMI) by storing and adding your own market decision rules and
campaign procedures.
--100 PERCENT "E" - MapScape.com is online all the time, which
means there is no need for software updates and no installation
procedures.
--MOST CURRENT DATA - MapScape.com makes the most current data
available to users instantly. It's all online, so users don't have to
wait to have data updates mailed to them.
--E-MAIL DISTRIBUTION - Users can save the maps and reports they
create for distribution to the field via e-mail. Instead of taking the
time to print and mail maps, everyone can work with the same
information quickly and easily.
--SCALABILITY - The MapScape.com system is powerful enough to
accommodate the largest companies, yet versatile and cost-effective
enough to give smaller companies an edge.
Trade Dimensions, headquartered in Wilton, Connecticut, is a VNU
Marketing Services company. The parent corporation, VNU, is a
worldwide leader in business information systems and trade publishing
with over $4 billion in revenues. Since 1969, Trade Dimensions has
built and maintained the industry-standard retail database and is
continually recognized as the leading provider of critical information
about retail. Our data resides in 100's of major packaged goods
manufacturers and retailers. The Trade Dimensions databases are a
fundamental element to all leading micromarketing systems and
syndicated research firms. It is also used by the Consumer Packaged
Goods Industry as well as marketing, merchandising and promotional
service providers.
Tactician Corporation, headquartered in Andover, Mass., provides
geo-marketing products and services for sales, marketing, and
advertising decision support. Tactician's products and MapScape.com
provide users with data reporting for sites, territories and media
geography, marketing and media planning, strategy development and
execution; store and territory optimization modeling. Tactician's
products are used by the world's largest corporations for over 12
years to improve sales productivity, more effectively allocate
advertising expenditures, increase market share and optimize marketing
strategies. Additional information can be obtained by visiting
www.MapScape.com for an online demonstration.
--30--el/bos*
CONTACT: Tactician Corporation
R. Robert Reading
978/475-4475
rreading@tactician.com