BroadVision and SAS announce global e-business alliance-- Companies to integrate SAS® analytical CRM, business intelligence, and data mining solutions, enhancing BroadVision’s offerings -- CARY, N.C. and LAS VEGAS (June 6, 2001) – SAS Institute, the market leader in analytical CRM and customer data warehousing, and BroadVision (Nasdaq: BVSN), the leading provider of personalized e-business applications, today announced at BVision2001, the fifth annual BroadVision International User’s Conference, in Las Vegas, Nevada, that they have signed a Memorandum of Understanding whereby the companies will create a global strategic alliance to enable organizations to build a comprehensive, 360 degree view of their customers that will effectively bring a “corner store” level of intimacy to the e-business.
Under the terms of the agreement, BroadVision’s e-business applications will be integrated with SAS’ powerful analytical CRM and data warehousing solutions to enhance BroadVision’s e-commerce functionality. The resulting solutions will benefit BroadVision and SAS users by dramatically improving the intelligence and clarity of interactions with their clients, enabling them to understand and optimize the value of every customer. The combined offering features a closed-loop system that will enable BroadVision software to more effectively “learn” from every customer interaction, and share that learning with other customer touchpoints. With SAS solutions, BroadVision-powered businesses will be able to combine information from all of their customer channels—brick or click—and enrich that information with demographic, attitudinal and other non-transactional information to fill in the missing pieces of the customer puzzle. BroadVision and SAS users can apply this information to increase the value of every customer relationship, providing them with the optimal offer in the right place at the right time, on-line or off. "We've experienced tremendous demand from customers to develop a packaged offering combining SAS' powerful portfolio of analytical CRM solutions with BroadVision's e-commerce applications. So we've stepped up to the plate to deliver a tightly integrated, easy to implement joint solution that will enable companies to optimize their complex customer relationships on a 1to1 level," said Graeme Woodley, senior vice president, business development and channel operations at SAS. "For SAS, the agreement with BroadVision supports our objective of integrating with leading customer-facing transactional applications to provide organizations with the intelligence needed to interact more effectively with their customers and gain an increased ROI on their CRM technology." As an indication of the strength of the e-commerce market in general, IDC’s worldwide estimate for e-commerce application revenue for 2001 is estimated at US$9.9 billion with a projected compounded annual growth rate of 66% from 1999 to 2004. “We think the real winners in this alliance with SAS are our customers,” said Roger Goulart, senior vice president, strategic alliances for BroadVision. “A key strength of BroadVision applications is their ability to enhance customer, partner and employee relationships. By making the online experience more efficient, BroadVision saves the customer time, builds customer loyalty, and improves the lifetime value of each customer. SAS takes this value proposition not only a step deeper but also a step wider: deeper in the sense that SAS’ analytics are the de facto industry standard; wider in SAS’ ability to pull and analyze information from a wide range of data sources. This new combination will enable organizations to maximize the life-time value of their customers, helping them to optimize their multi-channel customer relationships.” As part of this alliance, SAS will become a key BroadVision partner for analytics, including analytical CRM solutions, business intelligence, and customer data warehousing. BroadVision will become a key SAS partner for e-business solutions. The two companies will focus initially on the financial services and telecommunications markets.
About BroadVisionBroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e- commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries. BroadVision--founded in 1993, public since 1996--has more than 1,000 customers and is a component stock of the Standard & Poor’s 500 Index. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California and can be reached at 650.261.5100 or info@broadvision.com.
About SASSAS is the world leader in e-intelligence software and services, enabling its customers to turn raw data -- including the vast quantity generated by e-business -- into usable knowledge. Software from SAS, the world’s largest privately held software company, is used at more than 35,000 business, government and university sites in 110 countries.
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