Financial Services Market Embraces Alphablox for Improved Business
Predictability and Performance, Includes Three of Ten Largest Banks 

Alphablox Powers New Class of Collaborative Applications with InLine
Analytics for Global Market Leaders Such as ABN Amro, AXA, CIBC, 
Deutsche Bank, RBC Financial Group 

FINANCIAL TECHNOLOGY EXPO, - October 23, 2001- Alphablox Corporation today 
announced its position as the leading provider of infrastructure 
software for InLine Analytics™ to the financial services market. Unlike 
traditional business intelligence solutions, Alphablox's 100 percent 
Web-based and componentized software integrates with customers' 
business processes and transactional applications to analyze and act 
on the most profitable opportunities. New and repeat financial 
services customers that have chosen Alphablox's in-line analytic software 
for previously unattained business predictability and performance during 
FY 2001 include ABN Amro, AXA Equitable, CIBC, Deutsche Bank, and RBC 
Financial Group. 

Companies in the financial services industry have increasingly relied 
on Alphablox to take a more predictive and proactive view of their 
businesses, demonstrating strong demand of the company's technology 
within this information-driven market. As a result, Alphablox has 
grown its license business within the financial services market by 
over 100 percent, year over year, accounting for over one-third of 
the company's license business this fiscal year. Alphablox solutions 
are used across a range of financial institutions, from insurance to 
retail and investment banks, including three of the ten largest banks 
in the world. 

A primary challenge for many global financial services companies is 
aggregating information across all of the countries in which they are 
resident, including their various general ledger and Customer 
Relationship Management systems, and making that information available 
to multiple users in real time for them to take timely action. It 
was critical for a company like RBC Financial Group, the Canadian 
market share leader in most personal loan areas, to gain quick, easy 
and timely access to accurate management information about product 
pricing, risk, and sales performance. Leveraging Alphablox's InLine 
Analytics, the bank's portfolio management analysts, managers, and 
executives are able to consolidate disparate information to create 
a consistent and forward-looking view of their business. 

"To satisfy our information analysis requirements, we needed a robust 
analytic infrastructure that could support an enterprise view of the 
data and yet be very responsive to change. We looked at many traditional 
BI static or hard to use query and reporting product offerings, but 
felt that Alphablox would be the best fit, particularly given its 
rapid deployment time and seamless integration with the IBM DB2 OLAP 
Server," said Linda Brett, BI architect, business intelligence 
solutions for RBC Financial Group. 

CIBC, an international banking institution that manages over 100 billion 
dollars from 4,800 branches, was faced with a constant stream of 
information from these different locations in non-standard formats. As 
a result, it was difficult to analyze and operationally distribute 
information in real time. The Alphablox solution delivers three main 
advantages to CIBC, including the ability to perform complex analysis 
of information over the Web, access for the frontline in all the 
branches, and seamless integration into the company's existing IT 
infrastructure. 

"After looking at several different solutions, CIBC selected Alphablox's 
100 percent Web-based solution to address our complex information analysis 
needs," said senior consultant Alkesh Sood. "Alphablox functions as a 
key pillar of the analytic infrastructure of CIBC, providing standard 
reporting and the capability for financial officers and individual 
business unit managers to perform their own Web-based analysis and 
immediately act on their findings. The robustness of the Alphablox 
technology allows CIBC to integrate our information from many different 
sources into a single Web interface, providing a unified, 
cross-functional view of our business." 

"Today's leading global financial services institutions require a new 
breed of collaborative applications that are built to integrate with 
the IT infrastructure and extend analytical services across an entire 
organization," said Polly Sumner, president and CEO of Alphablox 
Corporation. "The resounding adoption rate of our unique software for 
InLine Analytics within the financial services market mirrors this 
need and is expected to fuel continued demand for Alphablox solutions." 

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  Alphablox and InLine Analytics are trademarks of Alphablox
Corporation. All other trademarks are property of their
respective owners.