NEW STORYDATA.COM PORTAL GETS MORE INSIGHT OUT OF THE NEWS THAT AFFECTS OUR
WORLD

Powered by Databeacon Information Outreach(tm) software, Storydata.com makes
data analysis as simple as clicking on a Web site link, while offering the
capability for the folks at the water cooler to explore the numbers behind
the news stories of the day - from smog to aging to terrorism

OTTAWA, October 3, 2001 - Not content to let data analysis remain in the
arcane world of institutional and business "power users," Databeacon, Inc.
today launched Storydata.com, a new Internet site that makes it easy for
anyone with Internet access and a browser to do one-click analysis of news
data that affects our world. 

Powered by Databeacon's thin-client software that requires no installations,
training or manuals, Storydata.com assembles topical statistics on relevant
news topics and makes them available in a free-of-charge, easy-to-explore
format on the Web site, http://www.storydata.com.  Current examples on the
site include the U.S. State Department's data on terrorist strikes around
the world in recent years, the OECD's projections on age-related spending,
and the last five years of U.S. ground-level ozone readings from the U.S.
Environmental Protection Agency. 

"Increasingly the news of the day is fueled by statistics," says
Databeacon's President and CEO, Andrew Coutts, "and that makes understanding
what's going on a much more complex task. Through the wonder of hypertext
links, most people know they can dig deeper into text documents.  But with
the technology demonstrated at Storydata.com, we're showing people they can
dig deeper into the statistics themselves, and draw their own conclusions
about how those statistics affect their lives."

For example, a click on the Storydata.com link entitled "Focusing on a World
Wide Solution" allows anyone with a browser and an Internet connection to
intimately understand which regions of the world have been affected the most
by terrorist attacks from 1996-2000.  Unlike the U.S. State Department site,
which presents the data as text, Storydata.com gives site visitors a
graphical representation of terrorist hot-spots in bar, pie and line charts
and graphs.  They can use Databeacon software to further manipulate the data
to find out what they need to know, and even save it on their computers much
like they would save a bookmark in a browser.

"We call what our software does 'Information Outreach'," says Coutts. "For
too long data analysis has been an expensive, complicated, largely
inaccessible science to ordinary people. We hope that Storydata.com shows
the world that anyone with Internet access can get more insight out of the
data that affect them - whether it's for business, consumer or government
applications."

The formal definition of Information Outreach is "the delivery of
self-personalized, interactive information and analytical capabilities to
large Internet-based user audiences." 

While Databeacon customers and channel partners around the world use the
company's software primarily for e-business applications such as statement
analysis, supply chain, research information dissemination and sales
forecasting/planning to audiences inside and outside the extended
enterprise, Coutts believes Storydata.com represents an exciting new market
opportunity for Databeacon. "For the first time since the Internet's
inception, overall traffic from news sites has eclipsed online traffic to
entertainment sites. In a world offering uncertain times, people need new
tools to better understand what's going on, whether it's the patterns of
international terrorism or the state of the ozone layer. We simply have more
need to know."

About Databeacon Inc.
Founded in 1995, Databeacon Inc. is the award winning developer of
Internet-based information analysis and reporting software to Get Insight
Out(tm). Organizations around the world are using Databeacon to deploy
Information Outreach(tm) applications, defined as "the delivery of
self-personalized, interactive information and analytical capabilities to
large Internet-based user audiences." The company's Web site is
www.databeacon.com and its headquarters are based in Ottawa, Canada, with
sales offices across North America, resellers in Europe and Independent
Software Vendor (ISV) partners located around the world.

-30 - 

For more information, please contact:

Nathan Rudyk
Databeacon Inc.
Tel: 613.729.4480, ext. 304
nrudyk@databeacon.com

Heather Steele
High Road Communications
Tel: 416-368-8348 ext. 229
hsteele@highroad.com