Applix Announces Latest Global Customer Wins for Analytics Solutions; 190 New Analytics Customers Choose Applix in 2002WESTBOROUGH, Mass., Dec. 12, 2002 -- Applix, Inc., (NASDAQ: APLX), a global provider of enterprise-wide Business Performance Management solutions, today announced its latest worldwide customer wins for Applix iTM1, the leading business intelligence analytical engine that powers a suite of planning, reporting and analysis solutions. Today's announcement brings the total number of new customers purchasing Applix analytic products in 2002 to 190. Global wins in analytics for Applix iTM1 include International Channel, IBM Australia, MBS, Tempel Steel Company, Kaiser Pharmacy Strategy & Ops, Mack Multiples, Porsche Leasing Romania SRL, Safe Auto Insurance Company, KDDI Solutions, Linq Industrial Fabrics, and the Virgin One account. Applix also announced that Brothers Paving and Concrete Corporation selected Applix Integra, the industry's first platform that integrates planning, performance management and operational data. Applix also added new CRM customers including Deutsche Post, Jaeger und Schmitter and SAXION Hogeschool. MBS, an H&R Block Company providing integrated payroll and benefits services through their SingleSourceTechnology(sm), is using Applix iTM1 for reporting and performance management. "I had used Applix iTM1 at a previous company and had seen it grow into a key business analysis tool as well as a repository for corporate business intelligence," said Janet Van Pelt, CFO at MBS. "Working with Applix partner Stratature, MBS has been able to implement in three weeks an Applix iTM1-based solution to compile, analyze and distribute monthly financials. Our next step is to develop performance dashboards to measure achievement of customer satisfaction and organizational efficiency goals as we drive forward our charter of providing superior service and products." Mack Multiples, part of M&W Mack Ltd, the largest independent supplier of fresh fruits, vegetables and flowers in the UK, recently selected Applix iTM1. Mack Multiples, who supplies most of the major UK supermarkets, including Sainsbury's, Marks & Spencer and Safeway, has identified many potential applications for Applix iTM1 including reporting, budgeting, and forecasting, and enhancing the analysis and production of their customer's marketing statistics. "We are extremely impressed with the Applix solution, its flexibility and ease of use," said David Catt, business systems director, Mack Multiples. "Through the implementation of iTM1, we will be able to better manage and analyze our business processes and maximize our competitive edge." With 100,000 customers, the Virgin One account, an account mortgage provider based in Norwich, England, has selected Applix iTM1 to provide business plans and management reporting. "We chose Applix iTM1 because of its flexibility and scalability," said Jo Smithson, senior management accountant, the Virgin One account. "Through this implementation we hope to produce and store multiple versions of budgets and forecasts, freeing up more time for analysis and review." "Companies continue to choose Applix's analytics solutions to help them to anticipate and quickly adapt to changes in their businesses," said Alan Goldsworthy, Applix President and CEO. "More and more companies are turning to us for our flexible applications based on the Applix Integra platform with its solid foundation of Applix iTM1, the fastest analytical tool in the market, and a distributed collaborative environment that provides Web deployment, process workflow and escalation." About Applix Integra Applix's Integra platform integrates business planning, performance management and operational data to enable companies to optimize business effectiveness and customer interaction. Applix Integra provides immediate visibility into data, accountability within a collaborative process and a consistent view of information. It allows managers to quickly stabilize operational fluctuations and take advantage of new opportunities. Companies can quickly adapt their solutions to unique business models, perform real-time planning and analysis with the fastest analytical tool in the market, and manage the complexities of a distributed collaborative environment effectively with Web deployment and process workflow, notification and escalation. Business Performance Management solutions based on the Integra platform are developed by Applix, its global partners and end users. For more information about Applix Integra, please visit http://www.applix.com/solutions/default.asp?content=integra. About Applix iTM1 Applix iTM1 is the leading business intelligence analytical engine that powers a suite of planning, reporting and analysis solutions used by Global 2000 enterprises, including 50 percent of the Fortune 500 companies. By transforming Excel spreadsheets and Web clients into powerhouses, Applix iTM1 helps executives throughout the world improve the performance of their businesses with an unrivaled real-time planning approach that enables interactive insight on demand. Applix iTM1 is sold and supported directly and through a global network of partners and value-added resellers. For more information about Applix iTM1, please visit http://www.applix.com/solutions/default.asp?content=iplanning. About MBS MBS (MyBenefitSource, Inc.) an H&R Block company based in Alpharetta, Georgia, provides a convenient one-stop-shop for integrated payroll processing, payroll tax filing, HR data management, benefits brokerage, enrollments, benefits administration and web-based self-service technology. For more information, please visit http://www.thembssolution.com/ About Mack Multiples Mack Multiples is one of the largest and most successful suppliers of fresh fruits, vegetables and flowers in the UK. The company supplies the major supermarkets, catering operators, processors, wholesalers and independent retailers across the country. Mack's aim is to provide its customers with quality produce and the highest levels of service at competitive prices. Founded in 1874, Mack remains a privately owned company, and has annual sales in excess of 269 million Pounds Sterling of fresh fruits and vegetables from over 60 countries around the world. For further information please visit: http://www.mwmack.com About Virgin One account The Virgin One account is a secured personal bank account with The Royal Bank of Scotland plc. The Virgin One account had 92,000 customers and 5.1 billion Pounds Sterling of committed customer facilities at 30th June 2002. The Virgin One account was voted Best Mortgage Provider at the Consumer Finance Awards for the second year running in June 2002. The Virgin One account is available direct on 08456 000 001 or from an intermediary via 08456 10 10 90. For further information please visit: http://www.virginone.com About Applix Applix (NASDAQ: APLX) is a global provider of enterprise-wide Business Performance Management solutions. These solutions enable the continuous management and monitoring of performance across the financial, operational, customer and organizational functions within the enterprise. More than 2,600 customers worldwide, including more than half of the Fortune 500, use Applix's adaptable, scalable and real-time solutions, delivered by Applix and by a global network of partners, to manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in seven countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com. This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those indicated. Refer to the Company's annual report on Form 10-K for the period ended December 31, 2001 under "Risk Factors" for a further discussion of these risks and uncertainties. Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events. (C)2002 Applix, Inc. All rights reserved. Applix is a registered trademarks of Applix, Inc., and Applix Integra and Applix iTM1 are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.
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