The American Automobile Association Selects the Viva Intelligence Portal for its Competitive Intelligence System Needs

Jan. 29, 2002-- Mc3 Intel (www.mc3intel.com), an innovator in the application of Competitive Intelligence (CI) solutions and CI systems, is pleased to announce that the American Automobile Association (AAA) has selected the Viva Intelligence Portal in support of its ongoing Competitive Intelligence program.

The Viva Intelligence Portal is a user-friendly, web-based, enterprise-wide solution that provides "one window" to all relevant Competitive Intelligence information. Information in the portal can be structured and classified according to corporate and/or users specific needs.

The portal is a product of Viva Business Intelligence (www.vivaintelligence.com), the leading Competitive Intelligence solutions and service provider in Finland.

"The Viva Intelligence Portal is a state of the art complement to our existing Competitive Intelligence systems. After extensive evaluation of the top CI software solutions available, we believe that this product not only matches our workflow process, but the software is very capable of meeting our growing CI requirements," said Bob O'Keefe, AAA Managing Director of Strategy Planning & Research.

Pekka Korpi, Director of Technology at Viva Business Intelligence says: "This is an important occasion for Viva Business Intelligence. With this launch we are able to grow our install base, support our North American operations and confirm our leadership position in the CI software market. Our product is a powerful tool for all those organisations that understand the importance of monitoring their business environment and the competitive advantage gained from it."

Mc3 Intel is the North American Value Added Reseller (VAR) for the Viva Intelligence Portal.

"The Viva Intelligence Portal is an application that typically integrates with the Enterprise Information Portal (EIP) or Intranet, supporting a role based portal strategy. We are very excited to be working with AAA on implementation of this best-in-class CI software solution, which will continue to accrue significant competitive advantages for its business," said Richard MacRae, President of Mc3 Intel.


For more information, contact:

Steve Atkinson
Information Specialist
416-231-1267
S_Atkinson@mc3intel.com
About Mc3 Intel

Founded in 1998 in Toronto, Canada, Mc3 Intel is a professional CI firm dedicated to providing business organizations with a means of forecasting the actions of competitors. Using intelligence principles and methods, as well as leading edge technology, Mc3 Intel offers its clients a competitive advantage in any industry.

About Viva Business Intelligence

Viva Business Intelligence is a leading European provider of Business Intelligence services and products. Its mission is to make its customers' business more intelligent by offering comprehensive solutions for their business information content and management needs. In business information management, the company provides services in the areas of process development consulting, technology solutions and training. In business information content, Viva serves its customers with information gathering and analysis services with the focus on business environment. Viva Business Intelligence was established in 1995 and it serves its international customers from Helsinki, Finland. Additional information: http://www.vivaintelligence.com

About AAA

As North America's largest motoring and leisure travel organization, AAA provides its nearly 45 million members with travel, insurance, financial and automotive-related services. Since it's founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at www.aaa.com.

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    CONTACT:  Mc3 Intel
              Steve Atkinson, 416/231-1267
              S_Atkinson@mc3intel.com