Financial Analytics Faces Adoption Challenges
Aberdeen User Survey Reveals
Misunderstood Value Proposition
BOSTON, MA — April 22, 2002 - Aberdeen Group, a leading provider of technology market consulting
and research, today released its latest research findings regarding financial analytics software. Using
its Technology Forecasting Consortium, which comprises CIOs, CTOs, and other senior IT executives,
Aberdeen gauges the market's awareness and perception of financial analytic applications, as well as
intent to purchase -- both by application category and by technology supplier.
"Despite the hype created by software suppliers, the core value proposition of financial analytics
software is not reaching users," says Alan Yong, Research Director of Financial Analytics. "That is
unfortunate because these applications can provide a tremendous competitive advantage when properly
implemented."
The report identifies user perception of the value of and drawbacks to financial analytic solutions, and it
provides insight for suppliers to help focus their efforts.
"This report is a valuable tool to both users and suppliers hoping to capitalize on this timely
technology," says Yong. "Aberdeen's key objective is to temper the enthusiasm for financial analytics
software with the reality of deploying and using the technology."
For more information about "Financial Analytics Software: User Observations" visit www.aberdeen.com,
or call Alan Yong at (617) 854-5354.
About Aberdeen
Since 1988, Aberdeen has been a leader in providing market analysis and positioning services that
help business technology suppliers meet the challenge of establishing leadership in fast-changing
markets. Aberdeen is headquartered in Boston, MA, and has research divisions in Palo Alto, CA; Fort
Collins, CO; and Amsterdam, the Netherlands. Aberdeen is accessible via the Web at
www.aberdeen.com.
Contact:
Alan Yong, Aberdeen Group
yong@aberdeen.com
(617) 854-5354 |