Neiman Marcus Selects Business Objects
for a Strategic Business Intelligence CRM Application
Leader in Luxury Retailing Will Use Business
Objects to Increase Company Profitability and Service to Customers
San Jose, Calif. - April 23, 2002 - Business Objects (NASDAQ:
BOBJ), the world's leading provider of business intelligence (BI) solutions,
today announced that it has been selected by Neiman Marcus (NYSE: NMG.A)
as its choice for a strategic customer marketing application. Neiman Marcus
will leverage the flexibility within Business Objects solutions to build
an application that will provide real time analytical reporting for its
customer relationship management (CRM) division.
Business Objects solutions will first be deployed in the sales and marketing
divisions where users will access, analyze, and share information on shopping
patterns of customers. This will help Neiman Marcus better understand
its loyal clientele.
"Neiman Marcus has made a smart investment in Business Objects as
its CRM strategy," said Bernard Liautaud, chief executive officer
of Business Objects. "Business Objects will help Neiman Marcus continue
its understanding of customer behavior. This will allow Neiman Marcus
to perform targeted and accurate marketing to its loyal customers, which
will give Neiman Marcus the competitive advantage."
About Neiman Marcus
Dallas-based Neiman Marcus Stores, one of the world's best-known specialty
retailers, operates 33 stores in the U.S. Neiman Marcus Stores is part
of The Neiman Marcus Group (NYSE:NMG), which is headquartered in Dallas
Texas.
The Neiman Marcus Group achieved a record $3 billion in revenues in Fiscal
2001.
The Company operates 33 Neiman Marcus Stores across the United States
and two Bergdorf Goodman stores in Manhattan. Two smaller-store formats,
the Galleries of Neiman Marcus, focus on precious and fine jewelry, gifts
and home furnishings. The Company also operates ten clearance centers.
These store operations total more than 5 million gross square feet.
Neiman Marcus Direct, the direct marketing and fulfillment business,
markets the Neiman Marcus, Horchow and Chef's Catalog brands. The NeimanMarcus.com
Web site offers visitors a personalized shopping service, 3-dimensional
features and 5,000 upscale product depictions in assortments for Her,
Him, Beauty, Jewelry, Home and Gifts. Neiman Marcus can be reached at
www.neimanmarcus.com.
About Business Objects
Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.
The company's products include BusinessObjects™ 2000, the industry's leading integrated business intelligence toolset and platform; and BusinessObjects™ Analytics, an integrated suite of enterprise analytic applications.
Business Objects pioneered the modern BI industry in 1990 by inventing a patented "semantic layer" that insulates users from the complexity of databases. In 1995, the company was first to focus on enterprise-scale BI deployments and today supports customers with more than 20,000 users. The company moved aggressively to the internet in 1997 by pioneering the market for BI extranets, a market that it continues to lead today. In 2000, the company delivered the industry's first interactive mobile BI solution. Today, Business Objects continues to innovate, creating and delivering a unique vision for enterprise analytic applications.
Business Objects has more than 15,500 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (Sicovam code 12074). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com
|