Tokyo-Based Kao Hanbai Selects the MicroStrategy Business Intelligence Platform

McLean, Va., March 4, 2002 – MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, and MicroStrategy-distributor JMA Systems today announced that Kao Hanbai, a subsidiary of Kao Corporation, has selected the MicroStrategy Business Intelligence Platform™. A subsidiary of Kao Corporation, Kao Hanbai will use MicroStrategy 7™ to perform credit risk management analysis and track sales activity.

Kao Hanbai sought a business intelligence platform that could meet a wide range of end user requirements and allow its employees to perform intuitive query and reporting analyses via a standard Web browser. “During the evaluation process, we ranked MicroStrategy 7 first over its competitors for its intuitive Web-based interface, fast performance, easy maintainability and overall lower total cost of ownership,” said a spokesperson at Kao Hanbai. “We expect MicroStrategy will become Kao Corporation’s enterprise-wide business intelligence standard.”

“MicroStrategy 7’s superior scalability, rapid development and deployment and Web-based architecture are some of the reasons why our distributors and customers continue to strongly endorse the platform,” said Sanju K. Bansal, chief operating officer at MicroStrategy Incorporated. “We’re delighted that Kao Hanbai has chosen the MicroStrategy Business Intelligence Platform to gain insight into the different areas of its business.”

About Kao Corporation

Kao is a leading manufacturer of daily use products that all contribute to consumers’ lives by promoting “cleanliness,” “beauty” and “health.” The Company has also earned a reputation as a quality manufacturer of chemical products and handles a range of fatty chemicals and specialty chemicals. Committed to a global approach to business, Kao has operations in 26 countries in Asia, North America, Europe and other parts of the world.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy’s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy's business intelligence platform offers exceptional capabilities that provide organizations -- in virtually all facets of their operations -- with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7™ as the 2001 “Editors' Choice” for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet™. Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy's products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy's customer base cuts across industry and sector lines, with approximately 1,500 enterprise-class customers, including Lowe's Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 400 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy's software, please visit MicroStrategy's Web site at

MicroStrategy, MicroStrategy 7, MicroStrategy Business Intelligence Platform, Scalable Business Intelligence Platform Built for the Internet are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

This press release may include statements that may constitute "forward- looking statements," including its estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the possibility that the conditions to the securities class action and shareholder derivative settlement agreements will not be satisfied; the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7 software on a timely basis; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; the timely release of the MicroStrategy 7i platform; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.


Alka Nayyar
MicroStrategy Incorporated
(703) 847-4897