MarketFirst to Integrate Industry Leading Analytic Applications From Business Objects

Mountain View, Calif., and San Jose, Calif. - May 15, 2002 - MarketFirst Software Inc., the leading provider of enterprise marketing solutions, and Business Objects, (Nasdaq: BOBJ), the world's leading provider of business intelligence solutions, today announced an OEM agreement to integrate analytic applications from Business Objects into MarketFirst solutions. The resulting products will provide MarketFirst customers with powerful analytic capabilities including comprehensive reporting, segmentation analysis and real-time performance measurement. With greater intelligence about customers and prospects, marketing organizations can deliver the most compelling and relevant messages to specific audiences to increase audience response rates and more effectively cross-sell products. MarketFirst plans to offer the integrated products in the third quarter of 2002.

MarketFirst Release, an integrated suite of products that map to specific marketing functions, enables marketing teams to focus on their best prospects and customers by managing complex, multi-step relationships throughout the customer life cycle. The addition of BusinessObjects™ Campaign Analytics and BusinessObjects™ Customer Analytics will give MarketFirst customers the ability to analyze and maximize marketing campaign performance, as well as optimize the value of their customers throughout the customer lifecycle.

"BusinessObjects™ Analytics sets itself apart from other analytic application suites by offering a fully integrated enterprise approach that includes both packaged best-practice applications and unique analytic technologies," said Dave Kellogg, senior group vice president of worldwide marketing for Business Objects. "By combining MarketFirst's best in class marketing solutions with our analytic capabilities, marketing organizations will be able to gain more value from data across disparate sources such as email, call centers, sales teams, field offices and direct mail. With information collected from throughout the enterprise, marketing organizations can create more customer-centric campaigns and provide a much richer experience for their customers across each touch point."

"After evaluating several competing business intelligence offerings, MarketFirst found that Business Objects was the best solution to provide the breadth and depth of analytics to meet the needs of our customers," said Andy Miller, chief financial officer and executive vice president for MarketFirst. "As the leader in marketing automation solutions, it was important for us to partner with the leading business intelligence solution provider to ensure our customers have the most comprehensive solution available. This integrated solution will provide our customers with incredible insights into their customers and prospects, improving their ability to form tighter relationships that will drive increased revenue while reducing costs."