For Immediate Release: First Trade Union Bank Picks Decision Support Inc.'s Data Mart Solution to Enhance Marketing, Customer Support DQmart enables bank to access latest account data across multiple departments and databases, to generate customized reports to support the decision-making process Matthews, NC - June 20, 2002 - Decision Support Inc. (www.decisionsupport.com), innovator in data integration and reporting, announced today that First Trade Union Bank (www.ftub.com) has implemented DQmart, Decision Support's Web-based data mart. Headquartered in Boston, MA, the $300 million full-service First Trade Union Bank will utilize Decision Support's DQmart(R) to store and mine customer account information for enhanced marketing and customer support activities. DQmart will enable the bank to access data across multiple departments to generate customized reports and more complete information to enhance and support the decision-making process. First Trade Union Bank Senior Vice President and CIO, Roger Paquette, said, "We chose Decision Support's DQmart for its rapid implementation and ability to readily produce reliable, up-to-date information, such as Average Balance Trend reports, that provide our managers with information they have not had access to before. This information enhances our ability to monitor customer composition, inflow and outflow of accounts, and account balance fluctuation." He continued, "Within days of implementing DQmart software, a single user was able to run various reports in minutes that had previously had taken days to compile with the assistance of several departments. DQmart enables First Trade Union Bank to generate reports that provide us with great strategic insight into our customers' activities, and enable us to tailor existing programs and services, or to create new ones as their needs change." Senior Vice President of Institutional and Retail Banking with First Trade Union Bank, Lynn George, commented, "Prior to implementing DQmart, critical data, such as customer composition and account balances, showed us the situation as of a point in time. Even our monthly reports were based on data available on the day the reports were run. However, since account balances can fluctuate dramatically throughout any given monthly cycle, a one-day 'snapshot' may greatly distort the view one gets of an account. Using DQmart and the Average Balance reports, I can now effectively monitor the account balance trends by branch, account type and sales initiative, which helps us to more effectively manage our customer relationships." George continued, "With DQmart, I can run reports directly from my desktop, as I need them, without having to tap the resources of IT department every time I need new information. This invaluable management tool not only enables us to measure our current levels of success, but it also promotes success through better decision-making." Decision Support founder and CEO, Herb Verbesey, said, "We are very pleased that First Trade Union Bank has selected DQmart to provide its managers with timely, readily accessible information for making well informed strategic business decisions. Their experience showcases how our solutions help organizations to readily access -- and maximize the value of -- their data without having to undergo a long, complex implementation process." About Decision Support Inc. Decision Support Inc. provides cross-platform data access tools, and reporting and decision support software and services to a worldwide customer base comprising manufacturers, banks and credit unions, healthcare providers, and government agencies. Its latest generation of browser-based reporting solutions incorporates the DQbroker enterprise data access technology developed by its affiliate Metagon Technologies, that enables users to view, modify, and join disparate data in real time. DQmart also incorporates DQvista, a reporting tool that provides on-demand queries as well as standard scheduled reports. Decision Support is headquartered in Matthews, NC. For more information, visit www.decisionsupport.com or call 704-845-1000. # # # DQbroker is a registered trademark of Metagon Technologies LLC. DQvista and DQmart are registered trademarks of Decision Support Inc. All other brand names and product names are trademarks or registered trademarks of their respective owners, and are used with no intention of infringement on the trademark. For more information, or to arrange interviews with key Decision Support and First Trade Union Bank executives, please contact: Grace Cohen Demaree Public Relations 603-428-4411 gcohen@demaree-pr.com |