Nordstrom Selects Blue Martini Software For In-Store Retail CRM

Blue Martini Software to Deliver Simplified Tools to Nordstrom Salespeople to Enhance Personal Customer Interactions

SAN MATEO, Calif., September 4, 2002 -- Blue Martini Software, Inc. (NASDAQ: BLUE) today announced that Nordstrom, Inc., one of the nation's leading fashion specialty retailers, has selected Blue Martini applications to enhance Nordstrom's in-store retail customer relationship management (CRM) efforts. 20,000 salespeople throughout 137 stores will be able to utilize the new tools to assist them in managing customer product information and preferences. Nordstrom salespeople will use new POS devices, currently in development, to access information in real-time through Blue Martini Clienteling, and will communicate with customers via Blue Martini Relationship Marketing.

Traditionally, Nordstrom salespeople use pen and paper to track information including designer preferences, last visit, contact preferences and sizes. For example, when a new shipment of a specific brand of shoes arrives in the store, the salesperson would proactively notify customers who have expressed interest in that particular brand. Blue Martini Clienteling is an in-store retail CRM solution that updates and automates this process by alerting Nordstrom salespeople at the point-of-sales (POS) when customer preferences match events such as new merchandise arrivals, in-store promotions, and alterations completion.

"Blue Martini Relationship Marketing and Clienteling are visionary technologies that will be the cornerstone of simplifying and automating manual processes performed by our salespeople today," said Jan Walsh, Vice President, Business Information and Technology for Nordstrom Stores. "Providing these efficient tools to our salespeople will allow them the capability to enhance the service they work hard to deliver to our customers."

"Until recently, CRM applications have been ineffective for retailers because they did not address the number one interaction channel - the physical store," said Monte Zweben, chairman and CEO of Blue Martini Software. "Blue Martini Software delivers the first Retail CRM applications that enable retailer leaders like Nordstrom to differentiate themselves in the physical store through more sophisticated, personalized customer interactions."

About Nordstrom, Inc.
Nordstrom, Inc. is one of the nation's leading fashion specialty retailers, with 136 US stores located in 26 states. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 83 full-line stores, 47 Nordstrom Racks, four Faconnable boutiques, one free-standing shoe store, and one clearance store. Nordstrom also operates 23 international Faconnable boutiques, primarily in Europe. Additionally, Nordstrom serves customers through its online presence at and through its direct mail catalogs.

About Blue Martini Software
Blue Martini Software provides customer relationship management (CRM) applications that build loyalty, increase sales and reduce the costs to serve across every channel. Its customer-facing applications enable companies to act upon business intelligence in real-time through direct marketing and customer interactions on the web, in the store or via the telephone. Industry-leading companies worldwide deploy Blue Martini solutions in as little as 30 days to power their marketing, e-commerce, interactive selling, channel management and self-service operations. With worldwide headquarters in San Mateo, Calif., Blue Martini Software can be reached at 650-356-4000 or


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This news release regarding Blue Martini Software includes forward-looking statements, based on current expectations, that involve risks and uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: risks associated with the development and licensing of software generally, including potential delays in the software development or release and technical difficulties in software deployment or use; competition and technological changes and developments; risks associated with acquisitions; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; and general economic and market conditions. Details on these and other risks are set forth in Blue Martini Software's Form 10-Ks and 10-Qs filed with the Securities and Exchange Commission ("SEC"). These filings are available on a website maintained by the SEC at These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software assumes no obligation to update forward-looking statements.

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Blue Martini Software

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Schwartz Communications