Stellent Unveils Vision for the Future of Content Management

New white paper and e-seminars define four levels of content within the enterprise; explain how to bring more of this content under management to ensure organizations fully maximize its value

EDEN PRAIRIE, Minn., Sept. 26, 2002 -- Stellent(TM), Inc. (Nasdaq:STEL), a global provider of content management solutions, unveiled today its vision for the future of content management. The company released a new white paper, "Harnessing the Power of Your Content: A Vision for the Future of Content Management," that defines four levels of content within the enterprise and explains how to manage more of this content to ensure organizations fully maximize its value.

"There is a tremendous amount of content that is not fully utilized and managed within organizations today," said David Yockelson, senior vice president for META Group. "Companies must begin consuming and utilizing all of their content assets in order to extract their full worth. This means content at all levels of an organization must be stored in a content management system that is accessible and easy to adopt by users throughout all layers of an enterprise."

Stellent is extending the footprint of content management within an organization to all levels where content is used -- personal, shared, collaborative and enterprise. "Personal content" is business content created by individuals and accessed only by those individuals. "Shared content" consists primarily of business content accessed by a few people or an informal workgroup. "Collaborative content" is worked on jointly within a dedicated project team, which may include internal and external members. "Enterprise content" is available and relevant to the entire enterprise or to secured groups within the enterprise, and includes content created specifically for an internal or external Web site.

Stellent's white paper explains that in order to fully leverage content within an organization, companies must implement a content management system that addresses all of these different levels of content. In addition, the system must accommodate the behavior patterns of the users associated with each level, versus forcing users to adjust their patterns to fit a particular system. The paper also outlines how the Stellent Content Management system enables users to access and manage content at any of the content levels and migrate it from one level to another. Finally, it illustrates how Stellent Content Management integrates with user behaviors as well as other enterprise applications and content repositories.

"Stellent has always remained focused on providing organizations with solutions that efficiently manage all of the business and Web content within an enterprise," said Dan Ryan, senior vice president of marketing and business development for Stellent. "We have set the standards for, and successfully driven the direction of, the content management market. Our vision -- clearly conveyed in our new white paper -- uniquely positions us to reach further into enterprise content earlier in its evolution to make the content management process transparent to users at all levels, thereby expanding the amount of content being managed within an organization."

Stellent will present the concepts outlined in its white paper through a series of e-seminars, featuring META Group's Yockelson. The e-seminar schedule is as follows:

-- Tuesday, Oct. 1 at 11:00 a.m. Eastern Time

-- Tuesday, Nov. 5 at 11:00 a.m. Eastern Time

-- Tuesday, Dec. 3 at 11:00 a.m. Eastern Time

To register for an e-seminar, visit To request a copy of the "Harnessing the Power of Your Content: A Vision for the Future of Content Management" white paper, visit

About Stellent, Inc.

Stellent, Inc. ( is a global provider of content management solutions. The company's Stellent Content Management system enables customers to rapidly deploy line-of-business Web sites as well as content management solutions for enterprise initiatives such as enterprise portals and business commerce applications. Stellent has been ranked one of the top three content management vendors by industry analyst firms Gartner Dataquest, Giga Information Group and Aberdeen Group, and has more than 1,500 customers, including much of the Global 2000. Its customer roster includes Procter & Gamble, Merrill Lynch, Los Angeles County, British Red Cross, Target Corp., Yahoo!, Hewlett-Packard and Ericsson Telecom AB. Stellent is headquartered in Eden Prairie, Minn. and maintains offices throughout the United States, Europe and Asia-Pacific.

Any forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties including, without limitation, risks of intellectual property litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company's products, risks of downturns in economic conditions generally and in the Web content management tools and intranet information management markets specifically, risks associated with competition and competitive pricing pressures, risks associated with foreign sales and higher customer concentration and other risks detailed in the Company's filings with the Securities and Exchange Commission.

Stellent and the Stellent logo are trademarks of Stellent, Inc. in the USA and other countries. Outside In and Quick View Plus are registered trademarks of Stellent Chicago, Inc. in the USA and other countries. All other trade names are the property of their respective owner.


      CONTACT: Stellent, Inc., Eden Prairie
               Kari Seas, 952/903-2131
               Haberman & Associates, Inc.
               Amanda Kohls or Molly Gaines, 612/338-3900