Encoda Systems Chooses MicroStrategy for Media Industry's First Integrated Web-based Advertising Analytics Tool
Major Broadcast Groups Optimize Client Efficiency and Productivity With Business Intelligence Application
McLEAN, Va., April 7 , 2003 -- MicroStrategy® Incorporated (Nasdaq: MSTR - News), a leading worldwide provider of business intelligence software, today announced that Encoda Systems, a leading provider of media management systems, has selected MicroStrategy's analytics to deliver enhanced productivity and efficiency through its new Encoda MART (Media Analysis and Reporting Tool) analysis system. Encoda Systems provides the media industry with advertising and sales profitability analysis capabilities through Encoda MART, a Web-based ASP (Application Service Provider) business intelligence application. Encoda MART will be demonstrated at the NAB2003 show, in Las Vegas, NV, in Encoda's Booth #C3211, April 5-10.
"With Encoda MART utilizing the MicroStrategy Web interface, our customers can spend significantly less time manually gathering information, and more time generating revenue," said Bob Duncan, Senior Vice President of Sales and Marketing of Encoda Systems. "By combining Encoda Systems' extensive industry expertise and MicroStrategy's business intelligence tools, we are delivering a sophisticated Web-based corporate consolidation and reporting system for the media industry. With Encoda MART, broadcasting groups, cable networks and individual stations can more effectively manage great volumes of broadcast and sales information in a consolidated and consistent manner for their many media properties. By the end of April, over 100 television stations will be using Encoda MART.
"After extensive analysis of business intelligence tools, we selected MicroStrategy because we needed to provide Web-based access to large amounts of data to many different types of users. In our opinion, MicroStrategy offers the best Web deployment product," added Duncan. "As a result, broadcast groups can evaluate advertising trends and make decisions based on a more complete and accurate set of management information tools."
Encoda Systems centralizes data from disparate transactional systems into a single data warehouse, and chose MicroStrategy to provide reporting capabilities on the most granular levels of spot information easily over the Web -- reducing the time it takes to create and run crucial reports from several hours, days, or weeks to just a few minutes. The powerful sort-and- filter capabilities of Encoda MART provide media companies with the ability to interrogate such information as advertising dollars by: station or network, geographical region, product, ad agency, advertiser, salesperson, national vs. local business, timing of spots and average rate for spots.
About Encoda Systems
Encoda Systems, with offices throughout the world and regionalized offices in the United States, is the de facto standard in media solutions with more than 35 years of experience. Encoda's Media Management Solutions Group processes more than $16 billion in advertising revenue annually. Encoda's Automation Products Group is the leading provider of single and multi-channel solutions in broadcast automation, increasing broadcasters' success and reducing operation costs in the ever-changing and complex world of digital broadcasting. The Company's solutions leverage the latest Web- and Windows- based technologies to manage the entire commercial process, including sales and traffic, master control automation, digital transmission and asset management, program scheduling and material management. Whether for a station, group or network, television, direct broadcast satellite, radio or cable broadcaster, Encoda Systems has a proven solution. Customers include: Alliance Atlantis, BSkyB, Crown Media, ESPN Singapore, Fox, Grupo Televisa, Hearst Argyle Television, MediaGeneral Broadcast Group, Southern Cross Broadcasting Australia, Taj Sports, Tribune Broadcasting and XM Satellite Radio.
About MicroStrategy Incorporated
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy's business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy's business intelligence platform offers exceptional capabilities that provide organizations -- in virtually all facets of their operations -- with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 "Editors' Choice" for business intelligence software.
Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i's configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.
Diverse Customer Base: MicroStrategy's customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe's Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy's software, please visit MicroStrategy's Web site at http://www.microstrategy.com.
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