Leading Soft Drinks Company Britvic Adopts MicroStrategy BI Platform as its Enterprise Standard

MicroStrategy Platform Chosen Over Business Objects, Brio and ProClarity

LONDON, April 8, 2003 -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Britvic Soft Drinks, one of the United Kingdom's leading soft drink companies, is using MicroStrategy to anchor its enterprise-wide business intelligence (BI) applications. The applications allow Britvic's 21 UK offices to gain insight into operations and increase profitability. MicroStrategy 7i(TM) replaced tools from Oracle(R), and was also selected over competitors Brio(R), Business Objects(R) and Pro Clarity(R).

Following an extensive evaluation process, the soft drinks retailer chose MicroStrategy for its pure Web-based technology and its powerful analysis capabilities. Using MicroStrategy Web(TM), Britvic's customer and business development managers are able to run reports and analyze volume and contribution information on product performance at the individual customer level. This analysis helps Britvic reduce business complexity across the organization, while identifying profit improvement opportunities for its customers.

Sharon Ross, Project Manager, Britvic Soft Drinks commented, "We chose not to remain with our previous system as it was no longer meeting our needs as an enterprise. We began the business intelligence selection process in October 2001, and in January of 2002 we built a prototype of MicroStrategy's solution. Our users tested it extensively and it didn't take us long to realize that it was the system that we wanted to work with permanently."

Simon Coverdale, Head of IT Architecture & Planning, Britvic Soft Drinks added, "We are very impressed with MicroStrategy's solution. We had a genuine need for a system that would provide our users with the ability to perform business analysis on-line. Having considered it against other offerings on the market, MicroStrategy consistently came first in meeting the business requirements for the company, and both the analytical and online needs of our users."

"MicroStrategy is thrilled to be the business intelligence standard across the Britvic organization," said Richard Irwin, UK managing director at MicroStrategy Incorporated. "Efficient management of the enterprise is now more challenging than ever, and, for large retailers, it is imperative to collect large volumes of data in order to analyze trends and measure performance across the enterprise. MicroStrategy 7i is enabling Britvic to make much fuller use of its data, gain vital new intelligence from it, and make proactive decisions that can drive efficiency, productivity and customer relations."

About Britvic

Britvic Soft Drinks is the UK's second largest soft drinks manufacturer. The company's head office is in Chelmsford and it has production and distribution sites around the country. Company turnover in 2001/02 was over half a billion pounds. As well as the Britvic range, the company produces some of the UK's best selling brands, including Tango, Pepsi, and Robinsons.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy's business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy's business intelligence platform offers exceptional capabilities that provide organizations -- in virtually all facets of their operations -- with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 "Editors' Choice" for business intelligence software.

Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i's configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.

Diverse Customer Base: MicroStrategy's customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe's Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.

MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy's software, please visit MicroStrategy's Web site at http://www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 7i, and MicroStrategy Web are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

This press release may include statements that may constitute "forward- looking statements," including its estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

CONTACT: Marc Brailov of MicroStrategy Incorporated, +1-703-770-1670, or mbrailov@microstrategy.com.

SOURCE MicroStrategy Incorporated

Web Site: http://www.microstrategy.com