ProClarity Announces 4th Annual Worldwide Conference

ProClarity Customers and Partners from Around the World Gather in Maastricht, The Netherlands, May 19 - 21, for Understanding 2003

Boise, IDAHO and 's-Hertogenbosch, The NETHERLANDS, April 2, 2003 - ProClarity Corporation, an award-winning provider of innovative analytic solutions for the enterprise, today announced plans for its fourth annual worldwide user and partner conference, Understanding 2003. The three-day event runs from May 19-21, 2003, in the beautiful European city of Maastricht, The Netherlands. It will provide hundreds of ProClarity customers, prospects and partners with insight into ProClarity's strategic and product direction and vision for the future of analytics. Understanding 2003 will feature numerous outstanding accomplishments of ProClarity customers and partners who will share best practices on implementing successful business intelligence solutions that increase organizational efficiency and return on investment with ProClarity.

"We are pleased to be hosting a forum for our customers, partners and prospects to hear from the leading industry analysts and experts, collaborate on best practices and learn more about ProClarity's vision for the future at Understanding 2003," said Bob Lokken, president and CEO of ProClarity Corporation. "We are extremely proud to be showcasing the successes our customers have had with ProClarity and are looking forward to delivering a world-class learning-focused event."

Foremost Industry Experts, ProClarity Customers and Partners Featured at the Event

Understanding 2003 will bring many of the Business Intelligence industry's most respected analysts, experts and visionaries together with ProClarity customers and partners from around the world. The conference will feature keynote presentations by Gartner Group's Frank Buytendijk, a Gartner Research Director in Business Intelligence; Nigel Pendse, lead author of The OLAP Report and The OLAP Survey and the leading authority on the OLAP market; and Bill Clough, Software Research Director of IDC. Special guest speakers and customer best practices sessions from ABB, Al Tayer, Reckitt Benkiser, and Weiser Lock, among others will also be featured.

"Never before has there been a greater imperative to translate data into insight," commented Frank Buytendijk, research director for Gartner. "As the cornerstone for new business initiatives - Business Intelligence supports analysis of business data and delivers external access to critical information for customers and suppliers. I look forward to addressing driving forces, market trends, methodologies and relevant vendors with participants at the upcoming ProClarity Understanding 2003 event in May."

With three technical track sessions and featured speakers from ProClarity's strategic and consulting partners, such as Microsoft and Unisys, Moore Stephens and Harvey Jones, Understanding 2003 caters to a wide audience, including business analysts, executives, IT managers and professionals, developers, consultants and end users. Understanding promises to deliver learning-packed sessions and forums for discussing the hottest trends, concepts and best practices for deploying the next generation of analytics today.

"With ProClarity, Microsoft has established a worldwide partnership of more than 8 years that enables us to deliver scalable, cost-effective and highly-productive business-oriented analytical solutions for multiple vertical and functional areas. In addition, the Understanding conference is the largest Microsoft-centric BI conference in EMEA and we are therefore, very pleased to join and support the 2003 event," said John Mangelaars, General Manager Information Worker Business Group, Microsoft EMEA.

Understanding 2003 Registration

For complete information about the ProClarity International User Conference, including registration, please visit:

About ProClarity Corporation

ProClarity Corporation delivers analytic software and services that accelerate the speed at which organizations make informed decisions to optimize business performance. ProClarity has been delivering innovative analytic solutions to Global 3000 companies since 1995. ProClarity ensures maximum return on technology investment and widespread user adoption by delivering solutions tailored around business processes and decision-making workflows. Located in Idaho, USA, and with regional sales and services offices in Europe and Asia­-Pacific, ProClarity currently supports over 1200 customers globally including, ABN AMRO, AT&T, CompUSA, Ericsson, GE Capital, Hewlett-Packard, Rite Aid, Verizon and Veterans Health Administration. OEM customers include ABC Technologies, Changepoint, comScore Networks, Epicor, Manhattan Associates, Microsoft Great Plains Business Solutions and NetIQ/WebTrends. To learn more visit or call +1 208 344 1630.



Angie O'Hara, Public Relations Manager

ProClarity Corporation

+1 208.319.2133


Karin van der Velden, Marketing Communications

ProClarity International b.v.

+31 73.681.08.00




ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.