Dealix Corporation Announces Launch of Dealix Business Intelligence(SM)REDWOOD CITY, Calif., Aug. 29, 2003 -- Dealix Corporation, the market expert and leader in automotive Internet marketing services, today announced the launch of its data analysis division, Dealix Business Intelligence(SM) (DBI(SM)). Specializing in the automotive Internet marketing channel, the mission of DBI is to provide market intelligence that gives Dealix partners an advantage. "In a very competitive market, OEMs need accurate information to make good decisions and to better understand the opportunities presented by the Internet," said Mark Boyd, Dealix executive vice president of strategic development. "DBI Reports allow our OEM and dealer partners to make informed decisions quickly. Because we're on the front line in this space, we're able to provide first-hand insight into market trends and opportunities." DBI Reports will focus on the impact that OEMs can have on retail sales by building and supporting an Internet sales channel for their dealer networks. The reports spotlight OEMs that use Internet sales leads on an enterprise-wide basis to cut customer acquisition costs and take market share from less nimble competitors. The following DBI Reports will be available to Dealix partners: Building the Internet Sales Channel Lead Close Rates by Vehicle Make(SM) -- The report compares sales lead close rates by vehicle make and shows the correlation between close rates and the level of involvement in lead programs by OEMs. Traditional Advertising Costs and Internet Lead Savings(SM) -- The report examines the marketing and advertising expenditures of OEMs and their dealer networks, comparing the performance metrics and costs of traditional advertising with third party Internet sales leads. Competitive Defense and Gaining Market Share Vehicle Cross Shopper Report(SM) -- The vehicle competitive set "grid" is examined. The report discusses which OEMs are taking market share from their competitors through aggressive Internet sales lead programs. Motivating and Training the Dealer Network Dealer Contact Rates(SM) -- The report shows how consumers' readiness to buy can be influenced by adept, Internet-ready dealers. The report also examines the success of OEMs that require 100% dealer participation in Internet lead programs. Filling the Channel with Qualified Prospects Lost Sales Opportunities(SM) -- The report addresses the questions: What happens when an Internet prospect submits a purchase request and the OEM does not ensure fulfillment of that request from one of its dealers? How do competitors take advantage of that opportunity? The report examines the role that Internet sales leads from OEM.com sites, dealers' own sites, and third party lead providers play in the overall customer acquisition mix. To learn more about Dealix Business Intelligence(SM), contact: Mark Boyd, executive vice president of strategic development or Patrick Stanton, vice president of business development, at 800-903-1965. About Dealix Corporation Dealix Corporation, the market expert and leader in automotive Internet marketing services, delivers thousands of serious vehicle buyers to automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates InvoiceDealers, the automotive sector's premier auto buying portal and the single largest source of vehicle purchase requests processed through the Dealix Lead Trading Platform(SM) (LTP(SM)), a suite of proprietary technology products and business solutions. The Dealix LTP works in tandem with InvoiceDealers and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites, to process the over 1.7 million vehicle shoppers who come to InvoiceDealers every month. For more information, visit http://www.dealix.com and http://www.invoicedealers.com .
Contact:
Kristen M. Stanton
800-903-1965, ext 5548
kristen.stanton@dealix.com
SOURCE Dealix Corporation
Web Site: http://www.dealix.com
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