Ameriana Bank and Trust Strengthens Customer Relationships, Enhances Board Reports, Boosts Sales With Decision Support Inc.

Community bank taps software tool for proactive decision-making and faster responsiveness to sales and market changes for competitive edge over larger banks

MATTHEWS, N.C., July 29, 2003 -- Decision Support Inc. (http://www.decisionsupport.com), innovator in data integration and reporting, announced today that Ameriana Bank and Trust (http://www.ameriana.com) has implemented DQmart(R) for MISER(TM) (DQmart), a data mart designed specifically for users of Aurum Technology's MISER(TM) banking application. Ameriana Bank and Trust offers an extensive line of banking services, and investment and securities products to customers at branches in central Indiana and the greater Cincinnati, Ohio area. DQmart provides fast and user- friendly, browser-based desktop access to critical business information, including more efficient trend reports to enhance bank operations management, customer service, and product management.

Before implementing Decision Support's DQmart, Ameriana's IT and accounting departments spent several days preparing reports for the Bank's Board of Directors meeting each month. Data was extracted from the bank's MISER system by running numerous reports. Then it had to be transferred into Microsoft(R) Excel spreadsheets. Now, immediately after the MISER end-of- month reporting cycle closes, DQmart runs the Board Reports in minutes. If questions arise during a meeting, DQmart is so easy to use that the Board can drill down for more details on the spot, or an ad hoc query can be run, enabling faster decision-making.

Ameriana Senior Vice President and Director of Computer Systems, Debbie Bell, said, "DQmart, in conjunction with Decision Support's DQvista, eliminates the time-consuming manual report compilation process by providing instant browser-based access to our data. DQmart's dynamic reporting capability enables the bank to generate up-to-date information for the monthly reports in a matter of minutes, not days." Bell continued, "DQmart now helps the bank closely monitor account status, and we can run average daily balance reports as needed to track product sales by category, branch, and sales person. DQmart puts the data at our fingertips when we need it to support Ameriana's strategic sales and marketing activities, set interest rates, and determine whether employees need additional training to match customer needs with products. DQmart is a powerful software tool that has given Ameriana Bank executives user-friendly, on-demand access to critical business data, giving Ameriana a competitive edge by enabling management to be more proactive in its decision-making and responsive to its customers and changing market conditions."

Decision Support founder and CEO, Herb Verbesey, said, "We are pleased that Ameriana has implemented DQmart for MISER. DQmart is an efficient software tool that enables bank executives to quickly and easily access business information in a meaningful format to support the execution of the bank's strategic plan and maximize financial results."

DQmart utilizes Decision Support's data integration tool, DQbroker(R), enabling fast, easy access to any data from disparate applications and platforms; and DQvista(R), a browser-based query and report generator. DQmart for MISER makes bank data readily accessible, from the highest summary level to drill-down to for the details, including critical current and historical data which can be provided by branch, time frame, customer, and many other parameters. DQvista provides federated, concurrent access to the data mart, MISER mainframe application and other server-based SQL applications for additional ad hoc analysis and reporting.

DQmart for MISER modules include: Customer, Loans, Deposits, and General Ledger. For more information, visit http://www.decisionsupport.com or call 704-845-1000.

About Decision Support Inc.

Decision Support Inc. provides cross-platform data integration and reporting tools and services to a worldwide customer base comprising manufacturers, banks and credit unions, healthcare providers, and government agencies. Its latest generation of browser-based reporting solutions incorporates DQbroker enterprise data integration technology that enables users to view, modify, and join disparate data in real time, and provides on- demand queries as well as standard scheduled reports. Decision Support is headquartered in Matthews, NC. For more information, visit http://www.decisionsupport.com or call 704-845-1000.

DQbroker is a registered trademark of Metagon Technologies LLC. DQmart and DQvista are registered trademarks of Decision Support Inc. All other brand names and product names are trademarks or registered trademarks of their respective owners, and are used with no intention of infringement on the trademark.

    Contact:

    Grace Cohen                        Anita Doran
    Demaree Public Relations           Decision Support Inc.
    603-428-4411                       704-845-1000
    gcohen@demaree-pr.com              adoran@decisionsupport.com


		
SOURCE Decision Support Inc.
Web Site: http://www.decisionsupport.com