Experian to Integrate Marketswitch Optimization Decisioning

Optimization Capabilities to Be Incorporated With Experian Offering

COSTA MESA, Calif. and DULLES, Va., July 15, 2003 -- Experian(R), a global business solutions company, and Marketswitch(R), the leader in high- scale optimization decisioning software, have joined forces to create the next generation B2C marketing solution. Experian will launch an integrated offering that encompasses optimization and campaign management capabilities on its shared prospect database product line. This solution will leverage Experian's expertise in database information and software with Marketswitch's proprietary customer-level optimization decisioning capabilities to create an end-to-end database marketing campaign management offering.

"Operating in today's highly competitive market, executives must carefully manage risk-reward trade-offs as they acquire new customers. Effective decision-making in this environment depends on the ability to balance individual customer profiles and characteristics with overall business and financial objectives," said Laura DeSoto, Experian's senior vice president of marketing. "An integrated Experian-Marketswitch solution will allow clients to design optimal campaigns based on customer insight, specified corporate business goals, risk and operational constraints."

The partnership between Experian and Marketswitch was driven by the growing demand for a scalable strategic decisioning solution capable of maximizing the financial results generated from direct marketing campaigns. Optimization-based marketing decisioning allows marketing groups to align their campaigns with their specific business goals of acquiring new, profitable customers while simultaneously satisfying the very real business constraints they must adhere to such as limited campaign budgets, minimum product line sales goals or maximum acceptable risk tolerances. Client performance data and Experian credit and demographic data will be fed into the Marketswitch optimization process which will then develop recommendations for more effective targeting within the client's campaigns. The solution will be available on a hosted basis and target mid-tier customers.

"We are pleased that Experian is integrating Marketswitch's optimization capabilities with their offering," said Gerry Grealish, SVP, Marketing and Alliances of Marketswitch. "Experian's deep information and analytical expertise and campaign execution capabilities, coupled with Marketswitch's optimization software, will allow companies to achieve the maximum risk- adjusted return from their campaigns."

About Experian

Experian(R) provides strategic support to organizations around the world. It helps its clients target, acquire, manage and develop profitable customer relationships. It does this by combining its advanced decision support and outsourcing services with information on consumers, businesses, motor vehicles and property. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, healthcare, insurance, retail and catalogue, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Millions of consumers rely on Experian's consumer credit services to meet their financial management needs. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, California. It has a 175-year history and unbroken sales growth over the past 22 years. Its 13,000 people support clients in more than sixty countries. Annual sales exceed $1.9 billion.

For more information, visit the company's Web site at http://www.experian.com

About Marketswitch

Founded in 1997, Marketswitch(R) designs, develops, and sells decisioning software applications that maximize the value of every dollar spent on customers and prospects. Marketswitch first applied its customer-level optimization technology to marketing optimization and has expanded into risk management, collections, pricing and revenue optimization. The Marketswitch TRUE Suite(R) of software products dynamically determines the right offer at the right price for the right customer through the right channel at the right time in batch or real-time. It does this while simultaneously satisfying real- world business constraints (such as limited budget, minimum sales, risk tolerance, or eligibility requirements) and meeting customer needs. Marketswitch TRUE Suite products are used in diverse industries such as financial services, communications, retail, and eCommerce by the world's leading corporations, including Capital One, Discover Financial Services, Wells Fargo, the Royal Bank of Scotland, Abbey National and Vodafone Sweden. For more information, please visit http://www.marketswitch.com or call 1-877-678- 4640.

Marketswitch, TRUE Suite, TRUE for Call Centers, TRUE for eCommerce, TRUE for Web Advertising, TRUE for Outbound Marketing, and TRUE for Transactional Modeling are registered trademarks of Marketswitch Corporation. TRUE for Credit Optimization and TRUE for Collections Optimization are trademarks of Marketswitch Corporation. All corporate and product references appearing herein may be trademarks or registered trademarks of their respective holders.

SOURCE Marketswitch
Web Site: http://www.marketswitch.com http://www.experian.com