National Retailer O’Reilly Automotive Selects MicroStrategy for Reporting, Analysis and Information Delivery

McLean, Va., July 16, 2003 — MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that O’Reilly Automotive, Inc. (NASDAQ: ORLY) has selected the MicroStrategy Business Intelligence Platform™ for sales and inventory reporting and analysis. O’Reilly Automotive is a nationally recognized specialty retailer of automotive aftermarket parts, tools, supplies, equipment and accessories to do-it-yourself customers, professional mechanics and service technicians.

“The retail industry is very competitive, and understanding and acting on corporate data are invaluable to staying ahead of the competition,” said Greg Henslee, president of O’Reilly Automotive, Inc. “We chose MicroStrategy’s industrial-strength business intelligence technology for its ability to consolidate and present valuable corporate performance data in an easy-to-understand format, over the Web. MicroStrategy will improve our ability to track sales, merchandising and inventory metrics. As a result, we’ll be better able to identify revenue enhancement and cost reduction opportunities.”

With MicroStrategy’s platform, O’Reilly Automotive will have a consolidated, dynamic view of sales and stock information, enabling consistent availability of goods across its 1,011 stores. The company will also be able to more effectively monitor and manage inventory levels in order to improve product sales and profitability.

“We welcome O’Reilly as the latest retailer to use MicroStrategy to improve its merchandising operations,” said MicroStrategy’s COO Sanju K. Bansal. “Approximately 130 of the top 200 global retailers have standardized on MicroStrategy, and we are increasingly recognized as having the preferred business intelligence platform to meet the demanding needs of the retail sector.”

About O’Reilly Automotive, Inc.

O’Reilly Automotive is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional installer markets. Founded in 1957 by the O’Reilly family, the Company operates 1,011 stores within the states of Alabama, Arkansas, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nebraska, North Carolina, Oklahoma, Tennessee and Texas as of March 31, 2003.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform™ distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,000 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, and JD Edwards. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at

This press release may include statements that may constitute "forward-looking statements," including its estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its MicroStrategy 7i software on a timely basis; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations; and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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Marc Brailov
MicroStrategy Incorporated
(703) 770-1670