Cognos Delivers on Corporate Performance Management Vision- Company details single-vendor, integrated solution approach that unlocks the power of CPM - - Featured analysts Gartner's Lee Geishecker, IDC's Dr. Henry Morris join in addressing attendees - ORLANDO, Fla., PLAN 2003, May 8, 2003 -- Delivering the keynote speech at "PLAN 2003," the company's fourth-annual international enterprise planning conference, Cognos(Nasdaq: COGN; TSX: CSN) President and Chief Operating Officer Rob Ashe today showcased Cognos' Corporate Performance Management Solutions, a complete set of CPM market offerings that allow global enterprises to build their roadmap to CPM in increments that make the most sense for their business and performance challenges. "The advent of CPM is a game-changing event. Today, with CPM, we are seeing the combination of end-user control and the ability to deploy across the entire enterprise," said Rob Ashe, Cognos President and Chief Operating Officer. "The executive management team can reach out to the entire organization and engage each department in the performance management cycle: planning, scorecarding, and business intelligence. The end result is that all members of the organization can understand the business goals, execute the plan to achieve them, and measure and manage actual performance." Ashe outlined Cognos' Corporate Performance Management Solutions, comprising of Cognos Enterprise Planning Series, Cognos Metrics Manager, and Cognos Enterprise BI Series 7 as a family of integrated offerings to drive performance through planning, monitor performance through scorecarding, and understand performance through business intelligence. Cognos offers Global 3500 companies a single-vendor platform to implement Enterprise Business Intelligence (EBI), Enterprise Planning (EP) and Scorecarding solutions, the foundation technologies for enabling complete CPM. Cognos' CPM solutions address the complete performance management cycle that links individual execution to the strategic goals of the enterprise. The Cognos solutions are an integrated suite comprised of: * Cognos Enterprise Planning Series - Compliant with reporting requirements such as Sarbanes-Oxley, it energizes the performance management cycle, bringing together planning, budgeting, forecasting, consolidations, reporting, and financial analytics to eliminate the inconsistencies that constrain effective decision-making. Enterprise Planning empowers the CFO to ensure operating plans align with corporate objectives, to drive consistency, accuracy and visibility by engaging the managers across the organization, whose decisions today will determine tomorrow's results. In turn, accelerated planning cycles anticipate evolving market conditions to provide real-time insight to future business performance. * Cognos Metrics Manager (CMM) - Adds unique value to any planning or business intelligence initiative by delivering enterprise scorecarding, enabling organizations to actively monitor at every level of the business. Companies can communicate meaningful goals and link strategy, people, and performance through metrics. * Cognos Enterprise Business Intelligence Series 7 - Drives the understanding of performance, leveraging the data in existing enterprise systems to inform decision makers and business managers. The industry's most comprehensive BI solution, Cognos Enterprise BI Series 7, brings together the broad range of BI capabilities required by organizations and CIOs committed to delivering the right information for better decisions. Cognos offers companies the option to deploy each application independently or as an integrated CPM suite. Cognos' CPM Solutions offer integrated reporting, analysis, and portal access across Cognos Enterprise Planning Series, Cognos Metrics Manager, and Cognos Enterprise BI Series 7. In addition, Cognos Metrics Manager links goals set in the Cognos Enterprise Planning Series with actuals gained through transactional systems. All three applications share single sign-on, proving one-stop, secure access to the entire CPM Solutions. - Industry analysts address the potential promise of CPM - Both business intelligence and enterprise planning deliver significant ROI independently. When combined, Cognos CPM solutions will drive companies to new levels of corporate performance. Gartner's Lee Geishecker and IDC's Dr. Henry Morris will address PLAN attendees to provide their perspectives on CPM. Geishecker will discuss how CPM affects the innovative enterprise, specifically addressing how CPM integrates with current BI strategies and how enterprises successfully deploy and accomplish true performance management. Dr. Morris will provide customer examples of successful performance management implementations, with measurable ROI, as well as the financial impact analytic applications have on the core business processes that help contribute to an organization's success. Last December, Nucleus Research independently assessed ROI from Cognos business intelligence deployments and showed 80% of Cognos customers interviewed have achieved a positive return on investment (ROI) from their Cognos deployment. The report found that customers experienced increased productivity and revenues, and reduced operations costs as a result of their Cognos deployment. (http://www.cognos.com/news/nucleus.html) Additionally, in the "Financial Impact of Business Analytics" study (December 2002), IDC reports that Financial/Business Performance analytic applications, such as enterprise planning, provide an ROI of 139 percent. Cognos (formerly Adaytum) customers participating in the study, including FedEx Custom Critical, Bedford, Freeman & Worth and L-3 Communications, reported outstanding ROI results. By combining the positive results achieved through enterprise planning and business intelligence, Cognos customers have a roadmap to achieve a fast and abundant return on investment in their performance management initiatives. About Cognos: Cognos, the world leader in business intelligence and corporate performance management, delivers software that helps companies drive, monitor and understand corporate performance. Cognos delivers the next level of competitive advantage - Corporate Performance Management (CPM) - achieved through the strategic application of BI on an enterprise scale. Our integrated CPM solution helps customers drive performance through planning; monitor performance through scorecarding; and understand performance through business intelligence. Cognos serves more than 22,000 customers in over 135 countries. Cognos enterprise business intelligence solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com. Cognos and the Cognos logo are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.
Media Contacts:
Antonietta Iafrate
Cognos, 781-313-2454
antonietta.iafrate@cognos.com
Amy Shanler
Lois Paul & Partners, 781-782-5747
amy_shanler@lpp.com
Investor Relations:
John Lawlor
Cognos, 613-738-3503
john.lawlor@cognos.com
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