Harrah's Entertainment Deploys Blue Martini to Serve Its Most Valuable Customers
Blue Martini Solution to Help Harrah's Drive Repeat Visits and Loyalty Among Top Customers
SAN MATEO, Calif., Oct. 27, 2003 -- Blue Martini Software, Inc. (Nasdaq: BLUE) today announced that Harrah's Entertainment, Inc. (NYSE: HET) is using Blue Martini Software to help its casino VIP hosts generate increased customer loyalty.
Harrah's VIP hosts use Blue Martini Clienteling to manage customer information and provide top-tier personalized service to Harrah's most valuable customers. Harrah's will use the application to suggest and prioritize hosts' daily activities to increase their effectiveness in serving customers.
"We can achieve substantial revenue gains by encouraging our best customers to visit us just one or two times more per year," said Tim Stanley, Harrah's Chief Information Officer. "Blue Martini can help us achieve this goal by suggesting to our hosts the individual incentives and personalized services that prompt added visits to our properties."
"Harrah's is a recognized industry leader for its strategic use of technology to generate customer loyalty and financial return," said Monte Zweben, Chairman and CEO of Blue Martini Software. "We are delighted that Harrah's is using Blue Martini Clienteling software to strengthen customer loyalty and drive incremental revenues."
Harrah's managers can use the Blue Martini application to boost host effectiveness by suggesting which customers each host should call, email or mail. Blue Martini's software allows Harrah's to match observed customer behavior to an appropriate marketing offer and measure the success of host activities and marketing campaigns.
About Harrah's Entertainment
Founded 65 years ago, Harrah's operates 26 casinos in the United States, primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
About Blue Martini Software
Blue Martini Software is the leading provider of intelligent selling systems. Innovative companies use our software to slash sales costs and improve customer and channel loyalty. Blue Martini intelligent selling systems deliver the expertise of a company's best sales and marketing people through advisory applications for customers, sales people and partners. Our software uses unique "decide and act" capabilities to monitor customer behavior, suggest optimal messages across all channels, guide transactions, and measure the effectiveness of each customer interaction. Our customers include Carrefour, Debenhams, DuPont, Kohl's, Lanier, Menards, Panasonic, Rhodia and Saks Fifth Avenue. With worldwide headquarters in San Mateo, California, Blue Martini Software can be reached at 650-356-4000 or http://www.bluemartini.com.
NOTE: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.
This news release regarding Blue Martini Software includes forward-looking statements, based on current expectations, that involve risks and uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: risks associated with the development, licensing, and deployment of software generally, including potential delays and technical difficulties; competition and technological changes and developments; and general economic and market conditions. Details on these and other risks are set forth in Blue Martini Software's Form 10-Ks and 10-Qs filed with the Securities and Exchange Commission ("SEC"). These filings are available on a website maintained by the SEC at http://www.sec.gov . These forward-looking statements are generally identified by words such as "expect," "can," "anticipate," "will," "intend," "believe," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software assumes no obligation to update forward- looking statements.
SOURCE Blue Martini Software, Inc.
Web Site: http://www.bluemartini.com