Informatica Data Integration Platform Selected by Los Angeles Times For a Single View of the Business

PowerCenter Platform to Consolidate Customer, Transaction and Financial Advertising Information for the Nation's Largest Metropolitan Daily Newspaper

REDWOOD CITY, Calif., Oct. 27, 2003 -- Informatica Corporation (Nasdaq: INFA), a leading provider of data integration and business intelligence software, today announced that the Los Angeles Times selected Informatica PowerCenter as its data integration platform of choice. PowerCenter will help The Times consolidate advertising information from sales, marketing, financial and operational systems, providing users across the company with a single unified view of the newspaper's day-to-day business.

"Informatica PowerCenter gives us a single, easily maintainable data integration solution for leveraging the wealth of information produced daily by our transactional systems," said Minh Tsai, business solutions manager at The Times. "By more efficiently integrating our critical enterprise data, PowerCenter will help our executives make effective, timely decisions that maximize our advertising efforts and drive profitability."

The Times is implementing Informatica's industry-leading adaptive data integration platform to replace its home-grown integration solution for sourcing data. PowerCenter will help enable the company to source data from a heterogeneous mix of platforms and databases including Oracle, SQL Server and UNIX-based transactional systems for integration into a data warehouse. PowerCenter will also integrate with the Firstlogic data quality solution for data standardization, cleansing and matching. In addition to supporting The Times' enterprise data warehouse strategy, PowerCenter may also be leveraged to support data synchronization and to transport data across various workflow systems.

"Like many large organizations, The Times faces complexity in extracting the full value of its information for competitive advantage," said Sanjay Poonen, senior vice president for worldwide marketing at Informatica. "Even with The Times' heterogeneous information environment, moving all of its integration operations onto PowerCenter will help the newspaper focus its resources and skills while integrating business data for timely and reliable insight."

Informatica PowerCenter is the industry-leading data integration platform for building, deploying and managing enterprise data warehouses, as well as other data integration projects. Informatica PowerCenter helps enable users to easily transform data from disparate enterprise systems and sources into reliable information to support strategic business initiatives.

About the Los Angeles Times

The Los Angeles Times, a Tribune Publishing company, is the largest metropolitan daily newspaper in the country and the winner of 30 Pulitzer Prizes, including three this year in national reporting, feature writing and feature photography. The Times publishes five regional editions covering the Los Angeles metropolitan area, Orange and Ventura counties, the San Fernando Valley, and an Inland Empire edition covering Riverside and San Bernardino counties, as well as a National edition.

About Informatica

Informatica Corporation is a leading provider of data integration and business intelligence software. Using Informatica products, Global 2000 companies can leverage their existing information assets for enterprise insight that helps them improve business performance, increase customer profitability, streamline supply chain operations and proactively manage regulatory compliance. More than 1,800 companies worldwide rely on Informatica to meet their end-to-end needs for enterprise data integration and business intelligence. For more information, call 650-385-5000 (800-970-1179 in the U.S.), or visit the Informatica Web site at http://www.informatica.com.

NOTE: Informatica and PowerCenter are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

SOURCE Informatica Corporation

Web Site: http://www.informatica.com