Telephia Chooses MicroStrategy To Power Client Extranet For Market Intelligence Data

Will Enable Timely Delivery of Critical Information to Global Wireless Carriers

McLean, Va., October 27, 2003 — MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Telephia, Inc., the leading provider of marketing and service quality intelligence to the mobile industry, has chosen the MicroStrategy Business Intelligence Platform™ to power its client portal for business intelligence. Telephia will utilize the MicroStrategy platform to anchor its extranet, which provides marketing and service quality data to wireless carriers.

“The timely, flexible and secure delivery of information through our MicroStrategy-powered client portal will permit our customers to more easily integrate Telephia syndicated marketing and service quality metrics into their business decision-making processes,” said Greg Shaw, vice president of systems engineering at Telephia. “MicroStrategy’s platform will enable us to take maximum advantage of the vast Telephia warehouse of wireless carrier information by consolidating our delivery environment to ensure user interface consistency, scalability, ease-of-use, information security, and reduced time-to-market.”

MicroStrategy will anchor Telephia’s industry-leading portfolio of marketing and service quality performance products designed to help mobile companies track their position in the mobile marketplace, optimize investment decisions, and drive adoption and usage of their services and products.

“Telephia is an example of a MicroStrategy customer who is ahead of the technology curve and implementing an industrial-strength extranet,” said MicroStrategy’s COO Sanju Bansal. “Global information providers like Telephia are improving customer loyalty and service by building extranet environments that require MicroStrategy’s strengths – scalability to terabytes of data and Web-based deployability to potentially thousands of users.”

About Telephia

Telephia is the global leader in performance information for the mobile and wireless industry. Based in San Francisco, Telephia is a privately held company with leading investors that include AEA Investors, Centennial Ventures, Oak Hill Venture Partners, The Megunticook Fund and Cedar Grove Investments, LLC. For further information, visit or call 415-395-0500.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform™ distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,200 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun, and JD Edwards. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at

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Marc Brailov
MicroStrategy Incorporated
(703) 770-1670