Ann Taylor To Use ProfitLogic's Markdown Optimization Solution to Manage Pricing of Merchandise

BOSTON, MA, Oct. 14, 2003 -- ProfitLogic, whose suite of Merchandise Optimization solutions helps retailers make more profitable merchandising decisions, today announced that AnnTaylor Stores Corporation (NYSE: ANN), one of the country's leading women's specialty retailers, will use ProfitLogic Price, the company's industry-leading Markdown Optimization solution, to assist in making more profitable pricing decisions in its 628 stores including 355 Ann Taylor stores, 246 Ann Taylor Loft stores and 27 Ann Taylor Factory stores.

"We are excited about working with ProfitLogic to help us improve our merchandising decisions," said Bud Wagner, SVP Information Services at Ann Taylor. "The knowledge that is provided through the Markdown Optimization module will help us improve our gross margins. Beyond the system's features and functions, we chose ProfitLogic because of their track record that includes an accelerated implementation roadmap and a quick return on investment."

"We've had a long-standing relationship with the people at Ann Taylor and I am so pleased that we'll be helping them improve the profitability of their merchandising decisions," said Tom Ebling, Chairman and CEO of ProfitLogic. "With a Merchandise Optimization solution in place, Ann Taylor will achieve quick financial benefits and will have a system that will scale to accommodate its growth in the coming years."

ProfitLogic provides industry-leading Retail Merchandise Optimization (RMO) solutions designed for the SKU-intensive needs of retailers whose top priority is getting the highest return on inventory investments. ProfitLogic 2003, which includes Plan, Place, Price and Promote, enhances the art of merchandising with the power of customer demand information and analytics, resulting in more profitable merchandising decisions from pre-season planning through end-of-life clearance. ProfitLogic Price (formerly known as Pricing4Profit), the industry's leading Markdown Optimization solution, is currently being used enterprise-wide at several top-tier hard and softline retailers.

About Ann Taylor

Ann Taylor is one of the country's leading women's specialty retailers, operating 628 stores in 42 states, the District of Columbia and Puerto Rico, and also an Online Store at

About ProfitLogic

ProfitLogic's industry-leading suite of Merchandise Optimization solutions helps retailers make more profitable merchandising decisions. The suite, based on the company's 20 years of experience providing analytical solutions for critical merchandising issues, is focused around four central merchandising processes: assortment planning, allocating, pricing and promoting. ProfitLogic has delivered fast, flexible solutions with significant financial benefit to industry leading retailers such as Ann Taylor, Bloomingdale's, Casual Male Retail Group, Gap, The Home Depot, JCPenney, Marshall Field's, Meijer Stores, Northern Group Retail, Old Navy and ShopKo Stores. For more information about Cambridge, Mass.-based ProfitLogic, call 617-218-1900 or visit

     Jakki Glivicky


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