'Closer Communications' Delivers First Customer Acquisition Management and Lead Retrieval System That Operates on the Pocket PC and Other Hand-Held Computing Devices

"Get Closer" Unveiled at DEMOmobile 2003 - the Industry Standard Showcase for the Most Exciting New Mobile and Wireless Products

WALTHAM, Mass., Sept. 19, 2003 -- Barcode scanners and other "single-use" lead retrieval systems are going the way of electric typewriters and VHS tapes. They are being replaced by a new form of CRM system, one customized for shows and events, and the first to operate on the Pocket PC and other mobile computing devices.

The system is also the first customer acquisition and lead retrieval system to use the infrared port on mobile computing devices.

Boston-area based and privately held Closer Communications unveiled "Get Closer" yesterday at industry standard showcase event DEMOmobile 2003. "Get Closer "combines proprietary and off-the-shelf technology (including revolutionary infrared technology developed at the MIT Media Lab) and operates on the WiFi standard.

"Get Closer" is ... .

-- ALWAYS ON,

-- ALWAYS WITH YOU

-- ALWAYS CONNECTED TO THE SALES FORCE AND DECISION MAKERS

"Tradeshows and other meetings are integral to many companies' marketing efforts," said Rob Sama, the president and founder of Closer Communications. "With Get Closer, companies are able to more effectively gather data and not miss opportunities. Barcode scanning systems were effective years ago -- but with advances in computerization and wireless technology, we are now able to do things far more efficiently and cost effectively." After the public demonstration of Get Closer on Thursday afternoon, a stream of interested fellow DEMOmobile exhibitors as well as venture capitalists and media professionals visited the Closer Communications to ask questions and receive an up-close demo.

"Get Closer" offers many advantages over today's single use lead devices, including:

1. "Get Closer" automatically ranks show and convention attendees in terms of who has been evaluated as the top prospect, secondary prospect, tertiary prospect, and so on.

2. The systems operates on a Pocket PC or PDA, devices you are accustomed to having with you. No more renting a single-use, not-nearly-as- efficient barcode scanner. "Get Closer" can always be connected to your corporate or home office.

3. When you connect through "Get Closer," the system automatically shoots a photo snapshot of the contact.

4. All information is backed up and centralized.

"Get Closer" is scheduling industry beta tests.

Rob Sama, Closer Communications; 781-354-2530; r@closer.com

SOURCE Closer Communications

Web Site: http://www.closer.com