Agri Beef Selects ProClarity for Insight into Business Processes

ProClarity to Provide Agri Beef with Advanced Analytics to Gain Competitive Advantage and Continue to Produce the Highest Quality Beef Possible

Boise, IDAHO, September 3, 2003 – ProClarity Corporation, an award-winning provider of innovative analytic solutions, today announced that Boise-based Agri Beef Co., a privately held agribusiness with diversified operations for the cattle industry, ranching and cattle feeding operations in the Northwest and Kansas, has selected ProClarity for its enterprise-wide analytics solution. Agri Beef is implementing ProClarity software to analyze data from its mission-critical production systems for custom cattle feeding, feed supplement manufacturing and distribution, as well as high-end beef products distribution and packing. Executives understood the impact and value that information could have on corporate performance and realized that ProClarity would provide them with a strategic advantage.

Phase one of the project includes using ProClarity to analyze historical trends in the performance of the cattle that have been fed at Agri Beef feedyards over the past several years. As a result of combining this analysis with Agri Beef’s vertical integration strategy, production quality is optimized by allowing Agri Beef to focus on its goal to improve efficiency and supply chain management problems. Phase two of the project will focus on daily cattle production analysis by Agri Beef’s feed yard managers and executives. Every morning feed yard managers will have access to specific cattle information, such as food ration performance and consumption, that will help them know where to focus their attention and be able to react immediately to any issues that arise. Long-term, ProClarity will be implemented in the Washington Beef division and throughout the rest of the company.

“As the beef production industry continues to come under strong scrutiny, the consumer is paying close attention to quality,” said Casey McMullen, Director of Information Systems for Agri Beef Co. “It is our goal at Agri Beef to raise the bar on the consistent quality of beef that we produce and is purchased by consumers. In order to do so, it is critical for us to analyze the data we collect to identify areas where consistency can be optimized. ProClarity helps us gain competitive and strategic advantages by enabling us to do complex analysis of our mission-critical systems to ensure the highest quality beef production is possible.”

“Analytics is a critical element in enhancing business performance and success,” said Chuck Mitten, North American Sales Director for ProClarity Corporation. “We are very pleased to have Agri Beef, a fellow Boise-based company, as a ProClarity customer and look forward to building a successful relationship that helps them reach their goal of making superior beef eating experiences possible.”

About Agri Beef Co.

Agri Beef is a 35 year-old privately held agribusiness with diversified operations that include liquid feed formulation and manufacturing for the cattle industry, ranching and cattle feeding operations in the Northwest and Kansas, and a specialty Wagyu cattle operation that supplies the ground beef for the “$41 Hamburger” featured on national television. In May of 2003 Agri Beef announced the acquisition of Washington Beef, a mid-sized beef processing company located in Toppenish, Washington that produces beef products for people in 13 states and 11 foreign countries. To learn more visit www.agribeef.com or call +1 208 338 2500.

About ProClarity Corporation

ProClarity Corporation delivers analytic software and services that accelerate the speed at which organizations make informed decisions to optimize business performance. ProClarity has been delivering innovative analytic solutions to Global 3000 companies since 1995. Headquartered in Boise, Idaho, and with regional sales and services offices in Europe and Asia­-Pacific, ProClarity currently supports over 1,400 customers globally. ProClarity also has many Idaho-based customers, such as Ada County CIS, Agri Beef, Albertsons, City of Boise, Idaho Department of Labor, Idaho Power, Pizza Hut of Idaho, State of Idaho and United Heritage Mutual Life. To learn more visit www.proclarity.com or call +1 208 344 1630.

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ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.

Contact:

Angie O’Hara, Public Relations Manager

344.1630 x2133

aohara@proclarity.com