Cognos Selected as Top BI Provider by Consumer Goods Technology Magazine

Readers evaluate vendors based on ROI delivered, strength of customer experience

BURLINGTON, MA, January 20, 2004 - Cognos, (NASDAQ: COGN; TSX: CSN) the world leader in enterprise business intelligence (EBI) and corporate performance management solutions, today announced that it has been voted the number one business intelligence provider to the consumer goods manufacturing industry, by Consumer Goods Technology magazine. Readers of CGT Magazine rated several different BI vendors based on customer experience, level of return on investment (ROI) achieved, and technology leadership.

"We congratulate Cognos on being selected number one in BI by the readers of Consumer Goods Technology. Cognos continues to address the key imperatives of our readership by delivering return on technology solutions for the consumer goods industry and developing innovative ways to drive business intelligence across the extended enterprise," said Tim Clark, managing editor, Consumer Goods Technology magazine.

With hundreds of consumer goods customers worldwide, including 19 of the top 20 consumer goods companies in the world, Cognos understands the challenges faced by global manufacturing organizations and enables them to obtain greater insight into the performance of business operations and better understand how key factors like product assortments, customer behavior, supply chain processes, marketing initiatives and product launches contribute to the bottom line.

"Cognos is very pleased to be selected by readers as this year's top BI vendor - we continue to focus on providing high-value BI solutions to over 22,000 customers around the world, including the top consumer goods manufacturers," said Paul Hoy, director, manufacturing industry solutions, Cognos. "From powerful reporting and analysis, to high impact data visualization and scorecards, to event notification, only Cognos can answer the unique information challenges of the industry, allowing customers to streamline operations, improve relationships with suppliers and retailers, and gain in-depth insight into customer buying behaviors.

Cognos business intelligence was recently selected by leading consumer goods manufacturer Welch's. For more information, please read the Welch's press release.

For more information, please see the January issue of Consumer Goods Technology Magazine or visit their Web site