LocatePLUS Deploys Microsoft Business Solutions For Customer Relationship ManagementBEVERLY, Mass., Jan. 21, 2004 -- LocatePLUS Holdings Corp. (OTC Bulletin Board: LPLHA, LPLHB, LPLHW), one of the fastest growing business-to-business and business-to-government providers of public information, announced today that it is deploying Microsoft(R)'s Business Solutions for Customer Relationship Management (CRM). Microsoft's CRM is an integrated business application that allows LocatePLUS employees to manage customer groups more effectively, create and launch marketing campaigns, track customer activity, define sales opportunities and improve customer care. Microsoft CRM provides LocatePLUS employees with a seamlessly integrated and intuitive interface in order to track the interactions between sales and service employees and their customers. CRM encourages customer loyalty and shortens sales cycles by automating day-to-day tasks for sales, customer service, field service, call center, and marketing professionals using Microsoft's Web-enabled modules. Microsoft CRM also includes reporting tools for accurate forecasting and measurement of business activity and employee performance. LocatePLUS CEO Jon Latorella stated, "The deployment of CRM solutions can create immediate, revenue-generating opportunities for us, while cost- effectively managing our sales cycle. CRM enables us to pinpoint our customers' preferences and create detailed, user profiles. Our sales force can utilize this current data on our customers to pro-actively market increased usage of our services to existing and potential customers." Latorella concluded, "Since our business is customer-centric, we remain committed to improving the process of acquiring, retaining and servicing our expanding customer base. As a result of deploying CRM, we look forward to building long-term, profitable customer relationships, generating additional sales leads, and increasing our revenue potential." About LocatePLUS LocatePLUS is an industry-leading provider of public information and investigative solutions that are currently being used in homeland security, anti-terrorism and crime fighting initiatives. The Company's proprietary, Internet-accessible database is marketed to business-to-business and business- to-government sectors worldwide. LocatePLUS' customer base exceeds 13,500 members, including over 2,000 law enforcement agencies, as well as many major police departments across the country. Clients include many of the nation's leading agencies, such as the FBI (Federal Bureau of Investigation), ATF (Bureau of Alcohol, Tobacco, Firearms and Explosives) and DEA (Drug Enforcement Administration). Channel partners include Loislaw, Earthlink and Imaging Automation. Based on the 2000 United States Census figures and Company estimates, LocatePLUS has information on nearly 98% of the adult population and data entries relating to approximately 205 million individuals in the United States -- maintained in one of the largest and most comprehensive XML data sources of its kind, capable of national delivery. For more information, visit the Company's Website at http://www.locateplus.com. For investor information, visit http://www.otcfn.com/lplha. Safe Harbor Statement from LocatePLUS: Statements in this press release concerning the Company's business outlook or future economic performance, anticipated profitability, revenues, expenses or other financial items, and network or service offering growth, together with other statements that are not historical facts, are "forward-looking statements" as that term is defined under the Federal Securities Laws. Any forward-looking statements are estimates, reflecting the best judgment of the party making such statements based upon currently available information and involve a number of risks and uncertainties, including the timing of any expansion of the Company's database, and other factors which could cause actual results to differ materially from those stated in such statements. Risks, uncertainties and factors which could affect the accuracy of such forward-looking statements are identified in the public filings made by the Company with the Securities and Exchange Commission, and forward-looking statements contained in this press release or in other public statements of the Company should be considered in light of those factors.
LocatePLUS Contact: Investor Relations Contact:
James Fields Gary Geraci
LocatePLUS Holdings Corp. OTC Financial Network
Tel: 978-921-2727 (x124) Tel: 781/444-6100 (x629)
jfields@locateplus.com garyg@otcfn.com
SOURCE LocatePLUS Holdings Corp.
Web Site: http://www.locateplus.com
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