Alitalia Chooses MicroStrategy for Enterprise-Wide Customer Analysis & Reporting To Enhance Customer Service Applications

McLean, Va., January 20, 2004 - MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Alitalia has chosen the MicroStrategy Business Intelligence Platform™ for enhanced enterprise-wide customer service analysis and reporting. Alitalia Group provides air transportation for over 22 million people every year, leveraging a young and efficient fleet of 186 aircraft and thousands of employee in Italy and abroad.

Using the MicroStrategy platform, Alitalia will perform in-depth data analysis for a better understanding of a customer’s purchase dynamics and fidelity. The platform’s functionality allows customer segmentation based on different requirements, such as customer behavior, profitability and income ranges. MicroStrategy’s software also provides up-to-date, sophisticated scorecards based on the most relevant variables related to Alitalia’s customer base, which will allow easy identification of the "best" customers at any moment.

With the knowledge achieved by using MicroStrategy, Alitalia will be able to derive valuable insight to provide customers with more personalized services based upon each customer’s specific profile and requirements.

Adolfo Ceccarini, Alitalia Direct Marketing & Loyalty Manager, stated, "The information provided through data processing enhances our knowledge of people flying with our company. It will also help our Marketing Department to monitor and critically analyze the large amount of data collected. MicroStrategy will provide us with critical support for the decision-making process, and this is the foundation for customer service and company performance improvement."

"MicroStrategy’s platform has already been integrated into the Alitalia data warehousing environment, revealing flexibility and efficiency in the data analysis and processing," adds Egidio La Rosa, responsible for the IT project. "We have reached in less than one year all goals that were defined during the initial stage of the project."

"Alitalia needs constant monitoring of customer requirements and satisfaction to maintain their leadership as an efficient and customer-responsive company," said MicroStrategy Italy’s CEO Andrea Delvò. "MicroStrategy enables an in-depth knowledge of a company’s customer base, transforming information into an important competitive advantage. We’re especially proud that a world aviation leader like Alitalia has chosen MicroStrategy."

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Leading Fortune 2000 companies are integrating MicroStrategy’s industrial-strength software into virtually all facets of their businesses. The MicroStrategy Business Intelligence Platform™ distills vast amounts of data into vital, probing insight to help drive cost-efficiency, productivity, customer relations and revenue-generation. MicroStrategy offers exceptional capabilities — excellent scalability, powerful analytics, user-friendly query and reporting features and an outstanding, easy-to-use Web interface. Top companies are using MicroStrategy to cost-effectively harness large, multi-terabyte databases; empower thousands of employees at all operational levels; and extend the benefits of business intelligence enterprise-wide and beyond to customers, partners and suppliers.

MicroStrategy has over 2,300 enterprise-class customers, including General Motors, Best Buy, Lowe’s Home Improvement Warehouse, Yahoo!, Visa International, Wells Fargo, Telecom Italia, AT&T Wireless Group and Aventis. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Sun and Hewlett-Packard. MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information or to purchase or demo MicroStrategy’s software, visit MicroStrategy’s Web site at

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Marc Brailov
MicroStrategy Incorporated
(703) 770-1670