New Interactive Crisis Communication Product for Airports Unveiled at International Conference on Aviation Emergencies

WEEHAWKEN, N.J., March 30, 2004 -- When a crisis occurs at a commercial airport, how do officials communicate quickly and efficiently with emergency response teams, reporters, regulators and the public? The Manahan Group (TMG), a Charleston, West Virginia advertising and public relations firm and its web development partner, e-commatrix.com(R) inc., unveiled today a new online communications system -- AirAlert(TM) -- that will revolutionize crisis response at airports in the U.S, Canada, England and Mexico.

"AirAlert(TM) is designed so that one airport employee can manage a streamlined communications system during a crisis," said George Manahan, CEO of The Manahan Group. Manahan spoke to participants at the 4th International Symposium on Aviation Emergencies in Weehawken, NJ.

AirAlert(TM) is a powerful web-based communications solution for airports, enabling managers to quickly communicate important information to multiple audiences simultaneously.

"AirAlert(TM) provides reporters, travelers, citizens and government regulators with comprehensive, up-to-the-minute airport information," said Albert Iannantuono, president and CEO, e-commatrix.com inc.(R). "In a crisis, AirAlert(TM) becomes a single, trustworthy source and point of contact - freeing managers to address the situation at hand."

The beta version of AirAlert(TM) was recently developed and delivered to Yeager Airport in Charleston, W. Va. and is now available to airports in the U.S., U.K., Canada and Mexico. In the U.S., airports can be reimbursed for up to 90 percent of AirAlert's(TM) cost through the Federal Aviation Administration Airport Improvement Program (A.I.P.).

Manahan said the AirAlert(TM) system is designed to send anyone seeking information regarding the airport emergency to a crisis-specific web site. The goal of the product is to free up communication manager(s) from constant phone calls and requests for duplicative information. Once the response is posted on the web site, everyone, including reporters, travelers and regulators, has the ability to access it.

The AirAlert(TM) system will allow airport managers to:

-- Immediately contact the airport's emergency operations team through just about any communication device, including: pager, text messaging, e-mail, PDA or telephone;

-- Allow the airport's Emergency Operations Committee members to securely communicate with each other during a crisis;

-- Send e-Alerts detailing the incident and any updates to pre- established lists of internal and external audiences; and

-- Manage an airport-specific web site where reporters, travelers, citizens and others can access the latest information during the crisis.

"Today, airports must be able to communicate with many different groups fast and efficiently," said Yeager Airport Director Rick Atkinson. "The AirAlert(TM) system is the first product I've seen that accomplishes all of the communication goals of airports."

The Manahan Group provides advertising, public relations and crisis communication solutions for its clients. The firm specializes in transportation, tourism, health care and social marketing.

e-commatrix.com(R) inc. is focused on providing breakthrough eBusiness and eCommerce proprietary products and services to meet the growing need for self- managed, low maintenance and cost effective eSolutions for mission-critical customer applications and processes. These products are introduced to market through an international network of licensed partners as complimentary product lines to their existing solutions, and under a progressive revenue-sharing model.

    For more information regarding the AirAlert(TM) product or to set up a
demonstration, contact:

     AirAlertUS(TM)                AirAlertCA(TM)
     George Manahan, CEO           Albert Iannantuono, President & CEO
     The Manahan Group             e-commatrix.com(R)
     900 Lee Street, Suite 1710    517 Niagara Street
     Charleston, WV 25301          Welland, Ontario L3C 1L7
     USA                           Canada
     (304) 343-2800 (o)            (905) 788-2863 ext. 223 (o)
     (304) 546-6174 (c)            (905) 327-5313 (c)

     AirAlertUK(TM)
     Lyndsay Turley
     3 De Grey Manor, Old Barn Close
     Henlow, Bedfordshire SG16 6NL
     +44 (0) 1462 811 021 (o)



SOURCE AirAlertUS