Experian Launches Decision Insight Commercial Credit Decisioning ToolNew service automates commercial credit application processing and pre-qualifies customers for cross-sell opportunities at the point of sale COSTA MESA, Calif., May 17, 2004 -- Experian(R), a global information solutions company, today announced the launch of Decision Insight(SM), an automated and easy to implement decisioning tool that speeds application processing and ensures consistent commercial credit decisions. In addition, Decision Insight can automate the prescreening of individual applicants for the purpose of cross-selling or up-selling commercial products to qualified customers at the point of contact, ensuring maximum revenue opportunities. Decision Insight can be accessed through Experian's BizApps, a secured online client access platform. It provides companies with consistent, accurate and fast credit decisions on businesses of any size and structure by using the depth of Experian's Business Information Solutions commercial and consumer credit data. Especially in the case of small businesses, the ability to utilize the business owner's consumer and business data leads to a more complete and accurate credit decision. Additionally, because every commercial credit grantor has its own unique qualifications for credit approvals, Decision Insight allows these organizations to customize preset rules to reflect its own strategic credit policy. "The beauty of Decision Insight is that it is so easy for our clients to begin using this product," said Mark Zablan, president of Experian's Business Information Solutions. "The only steps to complete implementation are customizing the preset decisioning rules and establishing an identification and password. From there, clients can begin using the product, saving overhead costs and increasing sales immediately." An additional advantage of Decision Insight is that it allows businesses to capitalize on every credit opportunity by personally delivering approvals to creditworthy customers instantaneously at the point of sale. Rules are established by the credit grantor that identify other products a customer may need, and a cross-sell or up-sell offering is tailored to meet that need. Experian will be demonstrating Decision Insight at the National Association of Credit Management Credit Congress in Phoenix, Arizona May 16 through May 19. Visit Experian at booth number 311. About Experian Experian(R) provides strategic support to organizations around the world. It helps its clients target, acquire, manage and develop profitable customer relationships. It does this by combining its advanced decision support and outsourcing services with information on consumers, businesses, motor vehicles and property. Experian works with more than 40,000 clients across diverse industries, including financial services, telecommunications, health care, insurance, retail and catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Millions of consumers rely on Experian's consumer credit services to meet their financial management needs. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. It has a 175-year history and unbroken sales growth over the past 23 years. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $1.9 billion. For more information, visit the company's Web site at http://www.experian.com.
FOR FURTHER INFORMATION:
Contact: Susan Henson
Public Relations
714 830 5129
susan.henson@experian.com
SOURCE Experian
Web Site: http://www.experian.com
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