Cyert and March, 1963

Richard Cyert and James March make the following generalizations. "Individuals will treat estimates, information, and communication generally as active parts of their environment. They will tend to consider the decision for which the information is relevant, the probable outcomes of various possible biases in information, and the payoff to them of various possible decision results. They adjust the information they transmit in accordance with their perceptions of the decision situation." (p. 71)

from Cyert, R. M., and J. G. March. A Behavioral Theory of the Firm. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1963.

appeared in DSS News, November 18, 2001, Vol. 2, No. 24