Decision Support Systems Wisdom

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Yavitz and Newman, 1982

Yavitz and Newman argued in their 1982 book that "The temptation to prolong analysis of external forces and possible responses is held in check by deadlines. Strategic planning requires give-and-take of ideas and information. No person sees the total picture at first; what to communicate and why is ambiguous; mindsets of various individuals have to be adjusted. But this iterative process cannot continue indefinitely. There must be conclusions--decisions--so detailed planning and action can proceed. The planning system stipulates when and where each kind of question should be raised--resolved--reopened--and who normally participates." (p. 93)

from Yavitz, B. and W. H. Newman. Strategy in Action: The Execution, Politics, and Payoff of Business Planning. New York: The Free Press, 1982.

appeared in DSS News, May 12, 2002, Vol. 3, No. 10