Teradata and Bally Technologies join forces to deliver the Bally Business Intelligence solution integrated with the Teradata Warehouse

DAYTON, Ohio, November 09, 2007 -- Bally Technologies, Inc., the world’s number one gaming systems company (NYSE:BYI), and Teradata Corporation, the global leader in enterprise data warehousing (NYSE:TDC) today announced that they will work together to provide solutions based on the new Bally Business Intelligence solution integrated with the Teradata® Warehouse.

With Bally’s expertise in casino systems and slot networks, along with Teradata’s enterprise data warehouse leadership, mutual customers will benefit from optimized slot operations, better analysis and management of customer relationships and more robust marketing strategies. They will also gain new insight into the overall profitability of the business. Some mutual customers include Harrah’s Entertainment, Mohegan Tribal Gaming Authority, Silverton Casino and Spotlight 29 Casino.

Bally Technologies needed a technology partner that could provide deeper customer understanding to leverage its enterprise data visualization. In addition, Bally needed to enhance reporting capabilities and performance analytics on a platform that could support their growing user requirements for more sophisticated analytics.

Enterprise Data Warehouses produced by Teradata analyze business operations to drive smarter, faster decisions by providing a complete view of the business and the agility to create a sustainable competitive advantage. Teradata provides integrated, optimized and extensible technology for a single application-neutral repository of a company’s current and historical data, forming the framework of the business intelligence architecture.

Bally Technologies chose to partner with Teradata to better serve its customers by providing them information in a centralized environment. This data can then be analyzed and presented to the business users as a series of static- or active-data visualizations that show how the business is performing. These visualizations allow decision-makers to make accurate business assessments and adjustments to positively affect customer entertainment experiences and operational results.

“The Bally BI strategy is to bring our customers the best technology solutions, and Teradata brings to our portfolio a world-class pedigree in data warehousing and CRM applications,” said Bruce Rowe, senior vice president of strategy and business development for Bally Technologies.

“Both Bally Technology and Teradata recognize the importance of leveraging detailed data to drive customer understanding, satisfaction and a process of continuous business improvement. The Teradata and Bally Business Intelligence Solution provides the power of advanced visual space analytics to the casino management team, enabling them to operationalize their data warehouse,” said Dave Porter, director of hospitality and gaming for Teradata.

Teradata and Bally Technologies will be exhibiting and demonstrating the integrated solution at the Global Gaming Expo show in Las Vegas from November 13 through November 15 in booth numbers 522 and 524 respectively.

About Teradata

Teradata Corporation (NYSE:TDC) is the world’s largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the Web at

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. Additional Company information, including the Company’s investor presentations, can be found at

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

Keith Wiederhold, 937-445-9659

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