CHICAGO, 06/08/09 -- The Procter & Gamble Company (NYSE:PG) is among the growing number of consumer companies turning to Predictive Analytics to gain a complete view of customer attitudes and preferences about its products. By using SPSS Inc. (Nasdaq: SPSS) Predictive Analytics Software (PASW), Procter & Gamble, a household name in consumer goods, is able to gather and analyze direct feedback – harnessing the vital Voice of the Customer to improve marketing research and brand evaluation.

Procter & Gamble (P&G), which manufactures well-loved brands including Tide®, Pampers®, Pantene® and Crest® products, is a pioneer in the use of Predictive Analytics. Having relied on SPSS Predictive Analytics Software for nearly a decade, P&G has gained a deep understanding of consumers and market trends.

Patrick Hogan, consumer research solutions manager for global business servicesat P&G, said, “At P&G, we believe that high-quality, focused market research is an indispensable tool in the successful development and marketing of our consumer products. SPSS Predictive Analytics Software is instrumental in our understanding of how consumers think about and interact with our products, how they make purchase decisions, and how they respond to new ideas.”

Using PASW Data Collection (formerly Dimensions), PASW Statistics (formerly SPSS Statistics), PASW Modeler (formerly Clementine) and PASW Collaboration & Deployment Services (formerly Predictive Enterprise Services), P&G captures customer information about attitudes and opinions on product offerings and uses data analysis to transform information into insights.

Specifically, P&G uses PASW Data Collection software to manage the entire research lifecycle by easily authoring and conducting surveys, getting feedback to analysts quickly and improving process efficiencies. PASW Data Collection provides an open, scalable, and customizable solution for P&G’s global, multi-channel survey research and reporting needs. SPSS Predictive Analytics Software also enables P&G to better identify consumer preferences.

Hogan continued, “SPSS Predictive Analytics Software has enabled P&G to improve on and execute our research with consistent standards, quality and comparability across the globe. Using Predictive Analytics Software, our organization has made strides in effectively promoting brands resulting in considerable savings to our organization and value to our consumer.”

Jack Noonan, SPSS chairman, president and CEO at SPSS Inc., said, “SPSS Predictive Analytics Software allows organizations to better understand and predict future behavior by incorporating attitudinal data gathered from customers during naturally occurring interactions or as part of structured feedback initiatives. Organizations such as P&G are recognizing the importance of clear, detailed understanding of what customers think, and use that information to improve business processes, enhance decision-making and enable the ability to direct, optimize, and automate decisions.”

Availability

The entire portfolio of SPSS Predictive Analytics Software – data collection, statistics, modeling, text analytics and deployment – is available by calling 1-800-543-2185.

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company’s Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises – able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com.