Top Korean bank uses the power of Teradata to support award-winning ‘customer first’ initiative

Financial services leader SCFB puts customers first, wins CRM Council grand prize

SEOUL, Korea, 7/9/2010 -- Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, announced that Standard Chartered First Bank (SCFB) has won the Grand Prize at the ‘2010 Customer Centric Management Awards’ event, organized by the CRM Council of The Foundation of Korean Information Industries. This prestigious award was earned by SCFB for its new ‘Customer First’ strategic initiative, which has helped transform the bank from a product-centered business model to a customer-centered model. The bank’s Teradata Relationship Manager software was recognized by the CRM Council as a significant technology driver for the winning initiative.

Teradata Relationship Manager (TRM) is a highly-ranked customer relationship management software portfolio that combines powerful analytical functions with marketing automation technology to drive timely and relevant interaction with customers.

SCFB’s award was based on the rollout of a company-wide ‘Customer First’ program over the year 2009. The program introduced dramatic new customer-centered processes, product packages and services to create ‘one-to-one’ customer experiences and relationships. The data-driven approach included customer satisfaction surveys focused around individual preferences and intentions. SCFB saw quickly-rising satisfaction rates over the program rollout. Increased customer interaction and feedback were key in driving improved loyalty.

During the program, Standard Chartered First Bank launched DREAM PACK, a revolutionary financial product set customizable to individual customer needs. The ‘Customer First’ approach grew further momentum in early 2010 with employee workshops and commitments to customer service. To heighten customer focus across the business, a unique customer Help Desk was established – one where banking executives receive customer feedback and issues first-hand, and take immediate action for resolution.

"The goal of Standard Chartered First Bank is to become a bank that customers would recommend to their family, friends, and co-workers," said Ahn Hyun-Hee, Standard Chartered First Bank marketing analysis executive. "We’re determining the NPS (Net Promoter Score) and documenting customer experiences throughout our business, expanding customer support and strengthening customer relationships. We’re making every effort to meet all that is promised in our Customer Charter."

Hyun-Hee continued: "By implementing Teradata’s advanced solution and its capabilities, we can stay in communication with our customers and in turn, set strategies focused on customer needs, optimize sales, and solidify our brand as a customer-centered business."

"Teradata is honored that Standard Chartered First Bank, a leader in the industry, was selected the grand prize winner for its world-class CRM business model using our TRM solution," said Teradata Korea President Yoon Moon-Seok. "Standard Chartered First Bank has always had a strong commitment to providing attractive and compelling products and services to its growing customer base. This award also shows how strongly that the company’s customer management strategy, Teradata’s CRM technology, and business growth are all interrelated."

In its seventh year, the annual Customer Relationship Management Awards are given to companies in Korea that pursue a customer-centric approach through CRM, raise competitiveness, and become exemplary in the industry. The award was presented June 22.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

Contact: Rio Lee, Teradata Korea

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