Happy 30th anniversary Macintosh

On January 22, 1984 during the Super Bowl, Apple ran their famous “1984″ commercial. The voice-over intoned:

Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!

At that moment, the shocked masses saw the hammer fly through the screen. Then millions saw these words and heard them spoken aloud:

On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like “1984.”

TV Guide and many other publications have named Apple’s “1984″ as the greatest commercial of all time.



Apple Launch Mac in 1984

Posted on November 26, 2005 by Duncan Macleod

"Apple’s launch of the Macintosh computer is associated with one of the greatest television commercials of the twentieth century: “1984″. The camera opens on a corridor in a futuristic city. Heavily dressed males march in unison past surveillance cameras and computer screens. A blonde athlete, wearing red shorts and a white Apple Picasso t-shirt, runs towards us carrying a hammer. We now see that the men all have shaven heads. One wears a gas mask. Riot police run towards us, batons in hands."

"The 60 second advertisement was created in a collaborative effort between Apple and TBWA\Chiat\Day Los Angeles team which included creative director Lee Clow, art director Brent Thomas (now commercial director for Green Dot Films), copywriter Steve Hayden (now president of worldwide brand services at Ogilvy & Mather), and agency producer Richard O’Neill."

"Filming was shot by director Ridley Scott via RSA Films with producer Nadia Owen, director of photography Adrian Biddle and set designer Mike Seymour. Editing was done by Pamela Power via The Film Editors, London."

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