La Perla embraces MicroStrategy as its mobile analytics enterprise standard

MicroStrategy Mobile App Gives Luxury Brand a Strategic Edge in Business

TYSONS CORNER, Va., Oct. 23, 2014 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that La Perla has deployed MicroStrategy as its enterprise standard for mobile analytics. La Perla, with headquarters in Bologna, Italy, is a privately-held women's clothing company specializing in lingerie, beachwear, clothing, and accessories.

La Perla has leveraged MicroStrategy Mobile™ to build an app, running on both the iOS and Android platforms, that allows executives to analyze company and sales performance through a common set of key performance indicators (KPIs). Executives can easily swipe and tap the app to view sales data on a weekly, monthly, and yearly basis and compare performance against forecast over different time spans. La Perla executives can also seamlessly move through different data sets to analyze performance across channel or geography, and drill down to the individual store location and manager. Mobile access to this vital information allows La Perla executives to easily spot sales trends and respond appropriately with timely business decisions.

"After evaluating other mobile technology solutions in the market, we chose MicroStrategy for its excellent user experience, ease-of-use, and speed-of-adoption," said Gianluca Guidotti, Information Technology Manager at La Perla. "There's no learning curve associated with the app so our executives started using it immediately after implementation. With MicroStrategy, our business owners now have a user-friendly, convenient way to access critical insights."

"Companies in industries across the globe are transforming their businesses with MicroStrategy Mobile apps," said Paul Zolfaghari, President, MicroStrategy Incorporated. "We pride ourselves in helping thousands of global customers, including La Perla, build high-value mobile apps that allow them to move faster than their competitors to increase operating margins, accelerate sales performance, and deliver superior customer satisfaction."

About La Perla

La Perla is a luxury Italian women's clothing company specializing in lingerie. La Perla was founded in 1954 in Bologna, Italy by corset-maker Ada Masotti. The company began manufacturing swimwear in 1971 and in 1993, it expanded into perfume. As well as being stocked in department stores internationally, La Perla has over 150 boutiques globally including London Sloane Street, New York Madison and Milan Via Montenapoleone. La Perla launched their new boutique concept in London and Milan in February 2014, followed by the opening of boutiques in Macau and Hong Kong in April 2014.

About MicroStrategy Incorporated

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide the most flexible, powerful, scalable, and user-friendly analytics and identity management platforms, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight via reports, dashboards, ad-hoc advanced analytics, and powerful data visualizations. MicroStrategy Mobile™ extends that platform to enable organizations to rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows, delivered on mobile devices. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

SOURCE MicroStrategy Incorporated


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